The DTC brand, known for affordable bridesmaid dresses, is launching groomsmen suits and tuxedos on March 19 to meet growing demand. Here's what you need to know:
Men’s accessories make up less than 5% of revenue, but the company aims to increase this to 10%+ and achieve double-digit growth in 2025.
Birdy Grey is marketing suits through brides by sending color swatches alongside bridesmaid dress purchases rather than directly targeting grooms.
A January waitlist for the new suits received thousands of sign-ups, double the original goal, indicating strong customer interest.
Birdy Grey is exploring physical retail in 2026, has expanded manufacturing to India, and aims to stay profitable while scaling carefully.
Charm not only helps you find fast-growing brands like Birdy Grey, but also provides insights into the similar brands that are among their competition. Use Charm's data-backed DTC insights to easily find new customers, new investment opportunities, or new products to be added to your retail portfolio.
Charm Growth Score™: 90.52
Charm Success Score™: 99.64
Fastest-Growing Channel: Facebook
Budget-friendly, trendy, and totally re-wearable, Birdy Grey delivers bridesmaid dresses that won’t break the bank but will still turn heads.
Charm Growth Score™: 86.4
Charm Success Score™: 98.61
Fastest-Growing Channel: Facebook
Say hello to high-quality bridesmaid dresses that blend modern elegance with comfort. With endless variety of flattering fits, Kennedy Blue makes dress shopping like a dream.
Charm Growth Score™: 59.87
Charm Success Score™: 30.42
Fastest-Growing Channel: Facebook
A go-to destination for bold, fashion-forward styles that make a statement. Whether it’s a wedding, prom, or just a night out, Luscious Boutique has the glam, the sparkle, and the attitude to match.
Charm Growth Score™: 46.00
Charm Success Score™: 27.39
Fastest-Growing Channel: Facebook
Designed for the modern bridal party, Sisterhood Bridesmaids celebrates inclusivity, style, and affordability. Think effortless elegance, mix-and-match options, and dresses that actually make you want to wear them again.
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