5 steps to drive sales on TikTok Shop

Can your brand succeed on TikTok Shop?

We collaborated with our friends at The Tok newsletter, the weekly newsletter that gives DTC brands a strategic edge on TikTok Shop, to answer that question!

We used Charm data to analyze the top-performing TikTok shops across key metrics, including

✅ Price point

✅ Ad spend

✅ Category growth

And so much more...

We put our data-backed insights into a comprehensive checklist so you can mirror the success of top-selling brands on the platform.

Get our FREE checklist, 5 Things to Get Right Before Opening Your TikTok Shop, and learn the data-backed insights you need to know before you launch on the platform.

Download the Pre-Launch Checklist

TikTok’s future in the U.S. in uncertain…But it’s still the number 1 destination for beauty brands looking to go viral and drive serious ecommerce sales. Here's what you need to know:

• Amid rising geopolitical tensions and the ongoing U.S.-China trade war, TikTok’s fate is now tied to a complex standoff over national security, tariffs, and ownership.
• While the app faces mounting pressure to be sold to a non-Chinese owner (with players like Microsoft, Oracle, and even Amazon in the mix), TikTok Shop’s beauty business continues to thrive.
• TikTok Shop beauty sales reached $473.9 million in Q1 2025, an 87% increase from the same time period in 2024.
• Consumers are increasingly comfortable making higher-ticket purchases — think $75 -$90 skincare bundles from brands like Medicube and Anua.
• TikTok Shop is a key channel for many beauty brands. In Q1 2025, top brands included Tarte Cosmetics ($18.3 million), Medicube ($13.8 million), and Wavytalk ($8.7 million).

“These brands see TikTok Shop as a completely different channel — one where they can control the voice, how the brand is represented, what creators they partner with,” said Alex Nisenzon, CEO of Charm.

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Want more ecommerce insights like these? Request a demo with Charm today.