5 Stats About Beauty Ecommerce

The cosmetic and beauty industry is valued at nearly $100 billion, and next year it's anticipated that one-fifth of those sales will come from ecommerce. Read the full article

Here are five takeaways about the beauty industry that you need to know:

1. 22% of the beauty retail sales worldwide in 2023 will be from ecommerce.
2. 37% of US shoppers will start their beauty product search on Amazon, followed by 23% on Walmart, and 9% on beauty retailers' sites.
3. 45% of shoppers who bought a new beauty product recalled hearing or seeing it on social media.
4. Many DTC beauty brands are investing more and more in TikTok, but are still using most of their spend on Facebook and Google.
5. 61% of Gen Z and 48% of all consumers say that low pricing is the main feature that attracts them to buying beauty or skincare products.
   

The Top 5 DTC Makeup & Cosmetic Brands

1. Beauty of Joseon

Growth Score: 95.4

Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean and effective skincare products using traditional Korean Hanbang ingredients.

 2. Sheglam

Growth Score: 94.1

 SHEGLAM was created to provide premium beauty. Shop our beauty      glow must-haves, hottest influencer trends, and more at SHEGLAM!

3. CeraVe Skincare

Growth Score: 93.6

CeraVe offers a complete line of cleansers, moisturizers, and more that contain three essential ceramides to help restore the skin's protective barrier.

4. Emporio Armani

Growth Score: 93.1

Explore the designer's collection of makeup and classic fragrances.

5. Rare Beauty

Growth Score: 93.0

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Prospect for Beauty & Cosmetic Brands

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