31 DTC Celebrity Brands Ranked by Growth

Celebrity Brands Are Everywhere

Many celebrities capitalize on their influence and following to build their own brands. Some are not just household names but also formidable players in the market, setting new standards for growth and success.

Many of these celebrity brands are within the beauty and personal care category. In fact, according to a report by Nielsen IQ, celebrity beauty brands surpassed $1 billion in sales in 2023, driven by a +58% growth compared to the previous year. Consumers most drawn to celebrity beauty brands spend about 1.25 times more on beauty and personal care products than the average buyer.

Alongside beauty and personal care, celebrity brands are prevalent in the cosmetics and fragrance categories and now represent 2.9% of ad dollars in both categories.

Wondering how these celebrity brands stack up? Utilizing the Charm Growth Score™, we've compared these brands and ranked them based on how fast they are growing. 

1. Victoria Beckham Beauty

Photo courtesy of the victoriabeckhambeauty.com

Charm Growth Score™: 93.4

Victoria Beckham Beauty, founded by fashion icon Victoria Beckham, offers a range of cosmetics and skincare products designed to enhance natural beauty and radiance. Victoria Beckham Beauty has garnered widespread praise for its sophisticated and luxurious offerings, reflecting Victoria Beckham's timeless sense of style. With a focus on quality and innovation, the brand has attracted a discerning clientele, driving impressive growth and establishing itself as a leading player in the beauty industry.

2. Rhode

Photo courtesy of the rhodeskin.com

Charm Growth Score™: 92.8

Rhode Skin by Hailey Bieber offers a range of skincare products designed to nourish and rejuvenate the skin. Rhode Skin has gained popularity for its luxurious formulations and Hailey Bieber's flawless complexion. With a focus on simplicity and efficacy, the brand has attracted a dedicated following, driving substantial growth and establishing itself as a trusted name in the skincare industry.

3. HAUS Labs

Photo courtesy of hauslabs.com

Charm Growth Score™: 91.6

Haus Labs, spearheaded by the multifaceted Lady Gaga, specializes in high-quality cosmetics and beauty products, promoting self-expression and individuality. Recognized for its bold and innovative approach to beauty, Haus Labs has rapidly expanded its product line and global presence. With a strong emphasis on inclusivity and creativity, the brand has cultivated a passionate community of fans, driving significant growth and establishing itself as a frontrunner in the beauty industry.

4. Fenty Beauty

Photo courtesy of fentybeauty.com

Charm Growth Score™: 91.1

Fenty Beauty, founded by music icon Rihanna, offers a diverse range of cosmetics designed to celebrate diversity and inclusivity. Fenty Beauty has revolutionized the beauty industry with its groundbreaking approach to inclusivity and representation. By prioritizing diverse shade ranges and innovative formulas, the brand has garnered widespread praise and achieved unparalleled success, setting new standards for inclusivity in the beauty industry.

5. Rare  Beauty

Photo courtesy of rarebeauty.com

Charm Growth Score™: 90.9

Rare Beauty, founded by singer and actress Selena Gomez, offers a diverse range of cosmetics designed to celebrate individuality and foster self-expression. Rare Beauty has garnered widespread acclaim for its commitment to mental health advocacy and inclusivity. With a focus on authenticity and empowerment, the brand has experienced exponential growth, resonating deeply with consumers seeking products that align with their values and beliefs.

6. Skims

Photo courtesy of skims.com

Charm Growth Score™: 90.5

Skims, founded by the renowned Kim Kardashian, specializes in inclusive shapewear and loungewear designed to empower individuals of all shapes and sizes. Skims has experienced unparalleled growth, rapidly becoming a staple in the fashion industry. Its commitment to inclusivity and comfort has earned it a loyal customer base, driving substantial revenue growth and solidifying its position as a market leader.

7. r.e.m. beauty

Photo courtesy of the rembeauty.com

Charm Growth Score™: 89.5

r.e.m. beauty, founded by singer Ariana Grande, offers a range of cosmetics and skincare products inspired by Ariana's iconic style and aesthetic. r.e.m. beauty has experienced rapid growth since its launch, leveraging Ariana Grande's massive fan base to drive sales and brand awareness. With a focus on innovation and self-expression, the brand has resonated with consumers seeking products that reflect their individuality, driving significant revenue growth and market success.

8. LolaVie

Photo courtesy of the lolavie.com

Charm Growth Score™: 88.2

LolaVie, founded by actress Jennifer Aniston, offers a range of haircare products designed to promote healthy, luscious locks. LolaVie has quickly gained traction in the beauty industry, thanks to its high-quality formulations and Jennifer Aniston's endorsement. With a focus on simplicity and efficacy, the brand has resonated with consumers seeking luxurious yet accessible haircare solutions, driving significant growth and market success.

9. Keys Soulcare

Photo courtesy of the keyssoulcare.com

Charm Growth Score™: 87.6

Keys Soulcare, founded by singer-songwriter Alicia Keys, offers a range of skincare and wellness products designed to promote self-care and inner beauty. Keys Soulcare has resonated with consumers seeking holistic wellness solutions that nourish both the body and the soul. With a focus on self-love and mindfulness, the brand has cultivated a dedicated following, driving impressive growth and establishing itself as a trusted authority in the wellness industry.

10. Kylie Cosmetics

Photo courtesy of the henryrose.com

Charm Growth Score™: 84.1

Kylie Cosmetics, founded by reality TV star Kylie Jenner, specializes in cosmetics and skincare products, catering to a young and trendy audience. Kylie Cosmetics has experienced meteoric growth since its inception, leveraging Kylie Jenner's massive social media following to drive sales and brand awareness. With a focus on trend-driven products and strategic marketing campaigns, the brand has solidified its position as a powerhouse in the beauty industry.

These celebrity brands are not only reshaping their respective industries but also setting new standards for growth and success. With their innovative products, commitment to inclusivity, and unwavering dedication to their vision, these brands are poised to continue dominating the market and inspiring consumers worldwide.

Get further insights into these brands and brands in any ecommerce category when you request a free trial of Charm.io today.