Adobe estimates U.S. shoppers spent$41.1 billion onlinein the five days from Thanksgiving 2024 through Cyber Monday. Shopify says global merchants on its platformreceived $11.5 billionin revenue from Black Friday through Cyber Monday.
The $137.14millionin sales on TikTok Shop for 2024 Black Friday ($85.9 million) and Cyber Monday ($51.24 million) may seem small, but the platform is little more than a year old, with growthratesfar exceedingmost retailers and marketplaces.
Charm.iois a U.S.-based data provider helping retailers, sales teams, and investors with in-depth industry analytics, including the TikTok Shop performance metrics in this recap.
According to Charm, from Black Friday 2024 through Cyber Monday, Tarte Cosmetics (makeup) emerged as the top-performing brand on U.S. TikTok Shop, generating an impressive $15.33 million in revenue. Goli Nutrition (supplements) followed with $9.17 million, and Halara (female apparel) secured the third spot with $7.28 million.
U.S. TikTok Shop, Top Brands, Black Friday thru Cyber Monday 2024
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$ millions
PRACTICAL ECOMMERCE | Source: Charm.io
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U.S. TikTok Shop, Top Brands, Black Friday thru Cyber Monday 2024
PRACTICAL ECOMMERCE | Source: Charm.io
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The top-performing products highlighted diverse consumer interests. The Flybird Vibration Plate Exercise Machine led with $1.17 million in revenue from 15,940 sold units, followed by the Rhino USA Retractable Ratchet Straps ($981,190, 21,0000 units) and the ecozy Nugget Ice Maker ($930,650, 8,360 units).
U.S. TikTok Shop, Top Products, Black Friday thru Cyber Monday 2024
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$ thousands
PRACTICAL ECOMMERCE | Source: Charm.io
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$ thousands$1,170$1,170$981$981$930$930$907$907$896$896$850$850$769$769$676$676$654$654$652$65215.915.921.021.08.48.452.552.566.166.13.03.024.124.116.516.521.421.423.123.1RevenueItems Sold$0$600$1,200$200$400$800$1,000$1,…Flybird Vibration Plate Exercise MachineRhino USA Retractable Ratchet Strap…Ecozy Nugget Ice Maker CountertopRosabella Moringa CapsulesMiniso X15 Pro Translation Earphone …Lichico/Yrun Under Desk TreadmillTarte Sculpt Tape Contour BrushThe Balance Bundle - Feminine Hygie…Neck Shoulder Back Massager with H…Halara SoCinched High Waisted Train…0.040.010.020.030.050.060.070.0
U.S. TikTok Shop, Top Products, Black Friday thru Cyber Monday 2024
PRACTICAL ECOMMERCE | Source: Charm.io
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U.S. TikTok Shop’s top categories from Black Friday through Cyber Monday underscored broad consumer appeal. “Beauty & Personal Care” led with $51.11 million in revenue, followed by “Womenswear” with $26.47 million, and “Sports & Outdoors” at $19.21 million.
U.S. TikTok Shop, Top Categories, Black Friday thru Cyber Monday 2024
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$ millions
PRACTICAL ECOMMERCE | Source: Charm.io
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$ millions$51.1$51.1$26.5$26.5$19.2$19.2$18.0$18.0$13.1$13.1$0$5$10$15$20$25$30$35$40$45$50$55Beauty & Personal CareWomenswearSports & OutdoorsPhones & ElectronicsHealth
U.S. TikTok Shop, Top Categories, Black Friday thru Cyber Monday 2024
PRACTICAL ECOMMERCE | Source: Charm.io
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Per Charm.io, livestreams were a powerful sales driver, with the 14-hour “Black Friday Knockout!” from Canvas Beauty Brand (hair and skin products) generating $2.10 million in revenue from 2.25 million viewers. The “Cyber Monday Mega Live” 10-hour event from Simply Mandys (cosmetics) stood out with $667,430 in sales and 1.49 million viewers.
U.S. TikTok Shop, Top Livestreams, Black Friday thru Cyber Monday 2024
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Millions of viewers, $ revenue
PRACTICAL ECOMMERCE | Source: Charm.io
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Millions of viewers, $ revenue$2.1$2.1$667.4$667.4$540.8$540.8$0.5$0.5$0.3$0.32.32.31.51.50.40.40.40.40.80.8RevenueViewersBlack FridayKnockout!(@iamstormisteele)Cyber MondayMega Live(@simplymandys)Black FridayMystery BoxMadness(@calicurvesfajas)Epic BF DealsTikTok HQ!Tap In!(@shopbluewater)Black Friday Sale!(@daisycabral_)$0$1$10$100$1,0000.20.40.60.81.02.04.0
U.S. TikTok Shop, Top Livestreams, Black Friday thru Cyber Monday 2024