Driven by lightweight formulas, influencer buzz, and rising global awareness of sun protection, Japanese and Korean sunscreens are becoming the new consumer favorite in the global sun care market. Here's what you need to know:
YouTuber Hannah Price’s Japanese vs. Australian sunscreen video hit 2M+ views, spotlighting Asia’s lighter, more wearable formulas.
The Japanese chemical and cosmetics firm Kao aims to grow sunscreen sales to $240M by 2027 and will open factories in Indonesia, Brazil, and Germany. Their main sunscreen brand, Bioré UV, ranks #10 globally for sales and #2 in Asia.
Instagram and TikTok influencers heavily influence global purchases. K-beauty and J-beauty sunscreens are going viral thanks to credible creator content.
Japan’s long-standing preference for fair skin and global health awareness is increasing sunscreen use. Sales are up annually, with growing male usage and tourist demand for Japanese sunscreens.
The skincare brand Bioré, owned by Kao Corporation, continues to grow with strong demand for its lightweight sunscreens and skincare innovation. Here’s what the data reveals about the brand's growth, success, and audience demographics.
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