Lists are how you track brands throughout the Charm database.
Once you’ve used the Prospector to build out a List with custom criteria, you can click the “Add to List” button to save those brands as a Static or Dynamic List. Static Lists will never change and Dynamic Lists will change as brands enter and exit the List based on the set criteria.
If you want to expand your dataset to brands with similar search criteria, you can toggle to the “Generate Look-alikes” button to the top right of your List. This will identify brands that are similar in topic and social following. This feature is likely to double your search volume. Look-alikes works best when your original list of brands are all in the same category (i.e. pet food, sporting goods etc.).
You can also add brands to a List one-by-one. Simply search for any brand and click through to their Brand Report page. From there you can click, “Add to list” in the top right corner to add that brand to your desired List.
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The Charm Team