Fragrance has become one of TikTok’s most captivating categories in the Beauty and & Personal Care. Hashtags like #FragranceTok and #PerfumeCollection have gone viral and continue to fuel a wave of fragrance discovery.
According to Charm data, the hashtag #vanillafragrance was associated with $1.4M in U.S. TikTok Shop sales. This trend has been growing in 2025 and is a key interest within the fragrance category, a category that has generated $207M alone in U.S. TikTok Shop sales from January through August 2025. TikTok Shop has firmly established itself as a powerful channel for shaping fragrance trends, with viral moments often dictating which bottles shoppers add to their collections.
Key Takeaways
Between January 1 and September 20, 2025, vanilla fragrances have been top-selling products in the fragrance space. Below, we highlight the top-selling vanilla fragrances on TikTok Shop, ranked by revenue.
Sttes Perfume has built its reputation on playful, gourmand scents that appeal to younger consumers who love bold, sweet notes.
On TikTok Shop, Sttes Perfume 602# (Irresistible Sunshine) generated more than $8.1M in revenue, with impressive items sold of almost 440K at an average price of $19.73. Its caramel-vanilla profile made it an everyday fragrance choice for budget-conscious buyers looking for indulgence without a high price tag.
This fragrance proves how an attractive price point combined with mass appeal can catapult a product to viral success. Its affordability encourages repeat purchases, while the caramel-vanilla note delivers the kind of gourmand sweetness TikTok audiences adore.
PHLUR is a clean fragrance house known for modern scents and sustainable ingredients, often celebrated for its minimalist branding.
The Vanilla & Cream Duo reached almost $3.1M in sales with 46.6K units sold, priced at an average of $66.07. TikTok shoppers leaned into this duo for fragrance layering, with many content creators showcasing “vanilla routines” in which body mists and perfumes were combined for longer-lasting effects.
Positioned as both indulgent and practical, this duo thrives because it aligns with TikTok’s love for self-care rituals. Its mid-range pricing makes it an aspirational gift set while still accessible to fragrance enthusiasts.
Bella Vita Luxury brings together rich oriental and gourmand blends, popular among TikTok audiences looking for exotic yet affordable perfumery.
Their Honey Oud Eau de Parfum generated more than $3.0M in revenue with almost 168K units sold, averaging $17.94 per bottle. The honey-vanilla-oud mix resonated with fans of deeper, indulgent fragrances, often featured in videos comparing budget-friendly oud scents to luxury designer alternatives.
This fragrance’s success reflects how TikTok audiences seek exotic blends at wallet-friendly prices. The combination of honey and oud adds a sense of luxury, while vanilla softens it for everyday wear, making it accessible yet sophisticated.
Yara fragrances, produced by Ard Al Zaafaran, are popular in Middle Eastern-inspired perfumery and have found a loyal following on TikTok for their warm vanilla and fruity notes.
This 4-piece bundle brought in more than $1.0M in revenue, selling almost 27K units at an average price of $38.60. The package offered consumers multiple ways to enjoy the same signature scent, from personal wear to home fragrance.
Bundles like this succeed because they extend a single fragrance across multiple uses, turning scent into a lifestyle. Buyers get more value in one purchase, which drives strong repeat sales and encourages gifting.
Brand intro: Oakcha is a fragrance brand known for creating affordable alternatives to luxury scents, often with names and marketing designed for social virality.
That Girl | Viral Vanilla sold more than 21K units, with more than $1.0M in revenue and with an average unit price of $49.38. Its branding played directly into TikTok’s language, with influencers easily adopting the “That Girl” persona in reviews.
Clever naming and influencer-friendly branding made this fragrance an instant favorite. TikTok thrives on identity-driven products, and “That Girl” resonated perfectly with aspirational aesthetics.
Lattafa is a Dubai-based fragrance house renowned for affordable niche scents that rival high-end luxury perfumes.
The Angham Eau de Parfum sold almost 27K bottles, earning $976K in revenue at an average price of $36.42. With its unisex positioning, it captured attention across TikTok fragrance reviewers who highlighted its versatility for both men and women.
Its success reflects the growing appetite for gender-neutral fragrances. Angham demonstrates how unisex scents can broaden a brand’s reach while tapping into TikTok’s inclusivity-driven consumer base.
Al Rehab specializes in highly affordable yet surprisingly complex fragrances, with a strong presence in the Middle Eastern perfume market.
On TikTok Shop, Choco Musk Eau de Perfume reached more than $815K in revenue, selling almost 134K bottles at a strikingly low $6.15 per unit. Its mix of vanilla and chocolate notes made it a favorite in budget fragrance hauls.
Proof that price accessibility drives mass adoption, Choco Musk shows how even ultra-low-cost fragrances can achieve viral traction. Its gourmand sweetness and budget appeal make it a must-have in haul videos and fragrance starter collections.
A collaboration bundle from Al Rehab and Ard Al Zaafaran, combining two TikTok-favorite scents.
This combo pack sold more than 37K units, generating more than $658K in revenue, at an average price of $17.35. The dual-offering gave consumers variety while reinforcing brand loyalty to both fragrance houses.
Variety packs continue to win over shoppers who crave options. This set highlights how pairing complementary fragrances can create perceived value, encouraging both experimentation and loyalty.
Ard Al Zaafaran’s Yara line dominates TikTok’s affordable gourmand category with multiple bundled options.
This second 4-piece Yara set made more than $612K in revenue, selling around 41K units at an average unit price of $19.64. Its repeated success shows how value-focused packaging has struck a chord with online fragrance buyers.
This bundle shows the staying power of multipurpose sets. By offering both personal fragrance and home-use products, Yara keeps buyers engaged across contexts. Its popularity reflects TikTok consumers’ appreciation for variety and practicality.
Club de Nuit and its bundled companions are positioned as affordable alternatives to luxury designer houses, often referred to as “dupes” on TikTok.
This premium multi-fragrance bundle sold almost 4K units, earning more than $593K in revenue at a high average price of $154.35. Despite the higher cost, the curated mix appealed to fragrance enthusiasts willing to invest in larger collections.
A showcase of TikTok’s dual nature, this bundle highlights that while budget products thrive, there’s strong demand for luxury-inspired sets too. It appeals to both entry-level buyers who aspire upwards and collectors seeking value in curated packages.
Vanilla fragrances continue to dominate TikTok Shop in 2025, spanning every tier from budget-friendly sprays to luxury-inspired bundles. TikTok’s viral ecosystem rewards not just compelling scents but also packaging, branding, and accessibility, making fragrance one of the most dynamic categories on the platform.
With insights powered by Charm’s TikTok Shop data, retailers gain a sharper competitive edge. Charm makes it possible to:
By leveraging Charm, businesses can transform viral fragrance trends into measurable retail success. Book a demo with Charm today to explore more TikTok shop insights.