The rise of top content creators on TikTok is changing how products are discovered and sold. In a space once dominated by ads and brand campaigns, today’s most effective voices are authentic, relatable, and often from phone recordings at home. These creators are not just building influence, but they are driving real revenue.
Based on Charm data from May 2024 to April 2025, here’s how the top content creators on TikTok are shaping TikTok social commerce in the U.S. This updated list reflects shifts in creator performance since our previous report covering January 2024 to December 2024.
This year’s leading TikTok creators aren’t just pulling views, but they’re closing sales. From beauty and fashion to cleaning tools and probiotics, these creators prove that authentic content can drive serious results. Here are the top five by total attributed sales:
@influencedqueens tops the list of top US TikTok creators. Its content blends beauty, lifestyle, and humor with product-first storytelling. Garnering $9M in sales is no accident. Just three of her videos alone, two featuring Shapellx Shapewear and one highlighting Tarte’s Sculpt & Blush Tape, generated over $1.7M in sales with a combined 60M+ views.
A standout among top beauty creators, Danielle’s content is rooted in tutorials and product demos. Her most viral post? A blowout transformation using the WavyTalk Thermal Brush, which alone drove nearly $2M in sales.
Third on the list, Cat blends education with relatability. Her tone is calm, credible, and informative which is perfect for driving engagement and conversions. She's a great example of how TikTok social commerce works best when creators feel trustworthy.
One standout video featuring Halara SoCinched Leggings brought in $1.2M in sales from 60M views, driven by a clear product demo that feels both genuine and useful.
BestieBritt excels in everyday utility content. Her cordless vacuum video was simple, POV-style, and unedited, which drove over $1.6M in sales with 24M views. The clip shows a real-time demo of the Homeika Cordless Vacuum, highlighting ease of use and visual results.
No fancy transitions, no voiceover, just the product in action. That raw, relatable content is exactly why her content works. It feels honest, looks useful, and moves the product, proving that top content creators on TikTok don’t need polish to perform.
From fashion finds to home hacks, @allure_fashion’s page feels like a curated personal shopping feed. One example is her video featuring the Summer Cooling Blanket, which pulled in $340K in sales from 7M views.
The content is casual and conversational, delivered like a tip from a friend, not a pitch. That tone, paired with her polished aesthetic and product variety, keeps her audience coming back and buying.
These creators generated tens of millions of views and over $30M in attributable sales without traditional brand campaigns. The data highlights a consistent trend: performance isn’t driven by follower count or polished production, but it’s driven by product relevance and content authenticity.
Their power lies in product trust, consistency, and a direct line to their audiences. And while many of them fall under the umbrella of top beauty creators, their influence stretches far beyond skincare and makeup.
If you’re still treating TikTok like a platform for awareness only, you’re leaving revenue on the table. These creators are proving that TikTok isn’t just a content hub, it’s a commerce engine. And the top content creators on TikTok are its key drivers.
As the lines between entertainment and shopping blur, brands should lean into partnerships with trusted, product-savvy creators. The future of TikTok social commerce won’t be built on ads. It’ll be built by people.
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