The top brands on TikTok Shop aren’t winning by luck. While there are many factors to their success, we can see they are working with more influencers and putting out more videos than everyone else. It’s not just about going viral, but it’s about staying consistent and true to your content. Charm data shows a strong link between how many influencers talk about a brand and how many sales that brand makes.
When you look at the top 5 percent of brands on U.S. TikTok Shop, there is a clear pattern. Brands that work with more influencers get more sales. This trend holds across both beauty and health categories. Brands like Tarte, Goli, and Micro Ingredients show how influencer volume drives results. These are some of the top brands on U.S. TikTok Shop because they work with the most people and stay active.
Even though some viral products on TikTok perform well on their own, that’s not what drives long-term sales. The top brands on U.S. TikTok Shop grow because they invest in steady content output. They work with a wide group of influencers, produce regular videos, and keep their products in front of potential buyers again and again.
Look closely at the top 5 percent of U.S. TikTok Shops by sales and you’ll see a clear trend. Brands that collaborate with a larger number of influencers consistently bring in more sales. A correlation score of 0.51 supports this point. In real-world terms, that’s a strong link between influencer partnerships and revenue growth.
More voices promoting a brand lead to more content, wider reach, and more chances to turn viewers into buyers. This finding comes from data gathered between May 2024 and April 2025 across beauty and health categories.
Some brands that stand out in this group:
To understand how much influencer activity affects performance, you have to look at the gap between the top performers and the rest. This section analyzes the top shops in beauty & health, comparing the top 100 shops to the next 900 in the same categories. The difference in content volume, ad spend, and results is clear.
The top 100 brands use an average of 5,000 influencers. The bottom 900 only use 866. That’s a 5.8 times difference. When it comes to videos, the top brands post an average of 13,200 videos. The others post only 1,600. That’s 8.1 times more video volume.
The top 100 shops pull in an average of 370 million video views, while the rest get just 34 million. That’s 10.8 times more views, which means more chances to be clicked, shared, and bought.
Ad spend also separates winners from everyone else. Top brands spend about $91,700 each month. The rest spend about $10,500. That’s 8.8 times more investment. But the return is even higher. Top brands sell 565,000 units per month and make $14.2 million. Others sell 62,000 units and earn about $995,000. That’s a 14.3 times sales gap.
The data is clear. The top brands on U.S. TikTok Shop don’t sit back and wait for a viral moment. They grow by doing more of what works. That means more influencers, more videos, and more content that gives people a reason to buy. Even if a single post doesn’t blow up, steady exposure builds trust over time.
These brands also prove that influencers really do drive ecommerce sales. The results come from showing up often, saying something useful, and making the product feel real and relatable. That’s what keeps shoppers coming back.
You don’t need one viral product on TikTok. You need many videos and trusted influencers talking about your product again and again. The top brands on U.S. TikTok Shop win by scaling what works.
Start by finding influencers who understand your product. Keep your messaging clear. Focus on showing how the product works and why it matters. That’s how influencers drive ecommerce sales.
Request a demo with Charm today if you want to see what’s working today and how to grow like the top brands on U.S. TikTok Shop.