In the fast-moving world of social commerce, top beauty creators aren’t just influencers—they’re revenue drivers. The data from 2024 proves what marketers have long suspected: creators who know how to connect, entertain, and convert are responsible for tens of millions in sales. From long hair blowouts to lip gloss favorites, it’s clear that TikTok creators have more power than any ad campaign could dream of—and the numbers from Charm.io prove it.
Let’s break down the top beauty creators who dominated TikTok Shop sales this past year:
With her signature long locks and magnetic on-camera presence, Danielle has set the gold standard. Her viral videos for products like the Wavytalk Blowout Boost not only earned massive view counts—they drove measurable, high-impact conversions. One standout video showcasing the blowout tool generated $1.77M in sales from 71M views. Follow-up content, including sleek styling techniques and product comparisons, added another $927K and $515K in revenue respectively, bringing her total Wavytalk-related earnings to over $3.2M. These figures are a testament to how a single creator can dominate a product category with storytelling and consistency.
Known for high-energy reviews and trend-savvy picks, she’s the creator consumers watch when they want to discover the next cult favorite. One of her standout performances came from promoting the Tarte Best Sellers Trio, where a single targeted product tutorial brought in $373K in sales from 3.6M views. The success of that video highlights the precision and persuasion that a well-aligned creator can bring to a focused campaign.
This TikTok page is all about curation. Focused on finding hidden gems across beauty and skincare, it’s one of the most trusted feeds for shopping recommendations. One of its biggest viral successes came from a feature on the GoPure Neck Cream, which brought in $1.4M in sales from just 16.6M views. The video showcased a heartfelt, authentic testimonial from a mother-daughter duo, emphasizing visible results and ease of use. The story-driven angle resonated deeply with the platform’s user base, making the video both emotionally engaging and commercially effective. This campaign is a clear example of how curated content with a personal touch can outperform high-budget advertising.
Abbey delivers with humor and heart. Her “What Ulta Doesn’t Want You to Know” video is a masterclass in relatability and retail disruption. But her influence doesn't stop there. Abbey’s campaign featuring the Tarte Best Sellers Trio was another major hit, generating $1.3M in sales from 22.6M views. The video struck the perfect balance between lifestyle content and product tutorial, showing the trio in action while tying it into her personal routine. Her ability to make luxury beauty feel accessible contributed to the campaign’s success, driving both engagement and conversions.
Her focus on practical beauty and everyday must-haves strikes a perfect balance between value and impact. One standout example is her campaign for the Sunboon Collagen Mask, which brought in $232K in sales from 8M views. Her approach was educational yet approachable, walking viewers through the benefits of collagen and showing before-and-after clips to build credibility. The video was well-paced, highlighted texture and packaging details, and ended with a personal endorsement that felt both honest and convincing—making it a strong example of how everyday content can drive serious revenue.
These top beauty creators aren’t just internet famous—they’re driving purchasing decisions on a scale that puts traditional celebrity endorsements to shame. Their authenticity makes product recommendations feel personal. Their consistency builds trust. And the algorithm? It rewards both.
These creators have unlocked a formula: a highly engaged audience, a clear aesthetic, and storytelling that turns swipes into sales. Whether it’s styling the Wavytalk Blowout Boost or demoing the GoPure Neck Cream, their content doesn't just entertain—it converts.
If you’re a brand looking to move units, pairing with the right creator isn’t just helpful—it’s essential. The products featured by these top beauty creators benefited from the kind of viral lift no ad budget could buy. Consider:
The synergy between creator and product turns ordinary launches into viral moments—and revenue into real momentum.
The takeaway is straightforward: your best bet at breaking through on TikTok isn’t just a great product—it’s a great creator. These top beauty creators act as personal shoppers, trend predictors, and trusted advisors all rolled into one. And their power lies in their ability to humanize ecommerce through short, emotionally resonant content.
Spot the next wave of breakout creators before your competition does. Request a demo with Charm.io to track creator performance, monitor video-driven sales trends, and make smarter partnership decisions.