The TikTok Shop has transformed the bath and body care space into one of the most vibrant, fast-moving subcategories in the beauty industry. As consumer attention increasingly shifts to social-first platforms, creators are driving massive product discovery, trust, and ultimately, purchase behavior.
Based on Charm 2024 sales data, the following bath and body care products stood out not just for their results, but for the creators who helped make them household names.
Topping the list is GoPure Neck Cream, which amassed an impressive $17 million in sales. Known for its firming and anti-aging benefits, this product owes much of its traction to @ontopshopfinds, whose engaging tutorials and results-driven content helped convert skincare curiosity into confident purchases. With $2.7M in attributed sales, this creator showcased just how powerful niche influencers can be in elevating bath and body care products.
This TikTok-favorite glaze, celebrated for its ultra-hydrating, high-shine finish, brought in $14 million in 2024. Creator @iamstormisteele played a huge role in this success with $2.2M in sales, often highlighting the glaze's glow-enhancing finish on deeper skin tones. Canvas Beauty's success confirms that visually satisfying products and community-centered creators are a winning combo in the bath and body care space.
While technically a home product, Mawvicks’ fragrance-forward branding blurs the line with personal care. With $9M in sales, this scented deodorizer is a unique case study in how scent-driven storytelling appeals to both lifestyle and bath & body shoppers. @dnichole31, responsible for $270K in attributed sales, amplified its appeal through relaxing, aesthetic product demos.
Minimal in design but maximal in results, Bellanomi's exfoliating sponge earned $3 million in sales. @bellanomiskincare, the official account behind the brand, generated $930K in sales through hands-on demos that educate while entertaining. It proves that smart, culturally rooted bath and body care products still have strong viral potential.
Her Fantasy Box had two standout entries: the Refresh Plant Based Intimate Body Wash and Renew Her Oil, each generating $3 million. These wellness-meets-beauty essentials gained traction thanks to relatable, lifestyle-centered creators. @selfcarewithdiamond and @jay_cee_fit contributed $299K and $462K respectively in attributed sales, using content that feels less like ads and more like trusted self-care tips.
A staple in the glow-up routines across TikTok, Honey Glow's brightening soap brought in $3M. @glowbytamar, with $731K in sales, helped highlight its natural ingredients and tone-evening results, further positioning it as one of the most trusted bath and body care products on the platform.
Though known for cleaning tools, Scrub Daddy made a splash in personal care with its playful sponge kit. With $3M in sales, the product’s appeal lies in its tactile satisfaction and TikTok-ready charm. @allthingsnatalie_, with $250K in creator-driven sales, showcased its versatility in both beauty and hygiene routines.
This lightweight body oil made waves for its luminous finish and clean formula. TikTok creator @mssidneyy played a key role in building credibility for the product, driving $484K in sales through content that blended wellness, skincare, and luxury in one.
Rounding out the list is this sea moss and oats-infused cream, which racked up $3M in sales. Creator @jaynagy helped boost visibility, contributing $1.1M in sales by framing the product as a go-to for sensitive skin and daily recovery rituals.
2024 was a breakthrough year for TikTok-native bath and body care products, and it’s clear that creator partnerships are not just optional—they're essential. The combination of community-driven marketing, short-form video storytelling, and product authenticity drove millions in revenue. As this category continues to evolve, expect even more innovation from both brands and the creators who power them.
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