The rise of TikTok has drastically reshaped the way consumers discover and purchase home products, especially cleaning gadgets. From January to October, the household gadgets market has seen a remarkable 175% increase in revenue, totaling $480 million year-to-date. This surge is a clear indicator of how TikTok has become a game-changer for brands, particularly in the realm of cleaning products. Below are the top five TikTok cleaning products leading the charge in revenue and units sold.
1. Cordless Vacuum Cleaner (Homeika)
Photo courtesy of homeika.com
- Revenue: $15.5M
- Units Sold: 169K
Homeika’s Cordless Vacuum Cleaner has been a standout in the TikTok household gadgets category, generating $15.5 million in revenue with 169,000 units sold. The vacuum cleaner has gained significant traction thanks to its lightweight design and powerful suction capabilities. TikTok influencers have been instrumental in showcasing how effective and easy-to-use this cordless vacuum is, with many users posting before-and-after cleaning transformations. The product’s success is a testament to TikTok’s influence on consumer purchasing behavior in the cleaning products sector.
2. 7-in-1 Steam Mop (Schenley)
Photo courtesy of schenleytech.com
- Revenue: $8.7M
- Units Sold: 98.6K
Schenley’s 7-in-1 Steam Mop has earned $8.7 million in revenue, with 98,600 units sold. This versatile product has captivated TikTok audiences for its ability to clean and sanitize various surfaces, all while being eco-friendly. The combination of steam power and multi-functionality makes it a favorite among TikTok cleaning enthusiasts who love showing how it effortlessly tackles everything from floors to upholstery. Its popularity continues to grow as more users seek efficient, sustainable home cleaning solutions.
Photo courtesy of mavwickscandles.com
- Revenue: $8.1M
- Units Sold: 1.3M
MAVWICKS Fragrances’ Upholstery Deodorizer has found immense success on TikTok, generating $8.1 million in revenue and selling 1.3 million units. This product has resonated with TikTok users who are keen to freshen up their homes with long-lasting scents. Through user-generated content, the product has gained viral attention, with many sharing videos of how it revives sofas, chairs, and mattresses. The deodorizer's effectiveness and the engaging content surrounding its use make it a prime example of the power of TikTok cleaning products.
4. Pressurized Handheld Steam Cleaner (Various Resellers)
Photo courtesy of amazon.com
- Revenue: $5.9M
- Units Sold: 146K
The Pressurized Handheld Steam Cleaner, offered by various resellers, has reached $5.9 million in revenue, with 146,000 units sold. TikTok users have been quick to highlight the steam cleaner’s versatility, showing its ability to tackle grime in hard-to-reach places like grout, kitchen appliances, and even clothing. With its compact design and powerful steam pressure, it’s no wonder this product has captured the attention of those seeking to make their cleaning routine more efficient and effective. The product’s success is a prime example of how TikTok household gadgets are changing the way consumers approach cleaning.
5. Cordless Car Vacuum (Fanttik)
Photo courtesy of fanttik.com
- Revenue: $4.4M
- Units Sold: 92K
Fanttik’s Cordless Car Vacuum has seen significant success, generating $4.4 million in revenue and selling 92,000 units. The compact, powerful design of this vacuum cleaner makes it perfect for tackling car interiors, and TikTok has played a key role in its widespread popularity. Users love showcasing the product’s ability to easily remove dirt, dust, and debris from hard-to-reach areas in their vehicles, making it a must-have item for car owners. Fanttik’s Cordless Car Vacuum is a prime example of how TikTok cleaning products have found success by catering to niche but highly engaged audiences.
These top five TikTok cleaning products reflect the growing demand for household gadgets that make life easier and more efficient. Whether it's vacuum cleaners, steam mops, or odor neutralizers, consumers are flocking to TikTok to find the best cleaning tools for their homes and cars. The platform’s influence continues to drive product discovery, fueling massive sales for these innovative gadgets.
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