TikTok home appliances have become a driving force in the household goods market, with a remarkable 175% revenue increase from January to October. This surge has led to a total revenue of $480 million year-to-date, showcasing the immense power of TikTok as a platform for consumer engagement and product discovery. With consumers flocking to the app to discover trending home products, brands have seen explosive growth, particularly in the household goods category. Here’s a look at the top 10 TikTok home products brands that have made a significant impact.
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MAVWICKS Fragrances has become one of the top TikTok home appliances brands, reaching $23.6 million in revenue. Known for its luxurious and innovative fragrance products, MAVWICKS has captivated TikTok users with its aesthetically pleasing videos and irresistible scents. The brand’s popularity skyrocketed as influencers showcased its products, bringing them into millions of homes. MAVWICKS has effectively leveraged TikTok’s viral nature to connect with consumers who are passionate about creating a sensory experience in their living spaces.
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Homeika, a rising star in the world of TikTok home products, has earned $19.5 million in revenue. Specializing in unique home décor and appliances, Homeika has carved a niche by offering trendy and functional items that appeal to TikTok’s young, style-conscious audience. The brand's presence on TikTok has grown exponentially through engaging videos that highlight product functionality and design, helping to boost its appeal among those looking to upgrade their homes with modern, affordable options.
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VEVOR, a versatile brand offering a wide range of products, from home appliances to DIY tools, has achieved $9.5 million in revenue. VEVOR has become a key player in the TikTok home appliances space due to its emphasis on durability and high-quality design. TikTok users frequently highlight VEVOR’s home improvement and outdoor products, cementing its place as a trusted brand for those seeking reliable, heavy-duty appliances. The brand’s success is a testament to its ability to tap into the practical needs of consumers.
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HattyRoom, with $6.2 million in revenue, is making waves in the TikTok home products category, offering stylish and functional room décor and appliances. Known for its chic design and innovative features, HattyRoom's products have been featured in countless TikTok videos, with users showcasing how the brand's items elevate the ambiance of any space. The brand’s use of influencer partnerships has played a pivotal role in its growth, pushing it to the forefront of home appliance trends.
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Levoit, a well-known name in the home appliances market, has brought in $5.8 million in revenue. Specializing in air purifiers and humidifiers, Levoit has captivated TikTok users with its high-performance products that promise clean, fresh air. TikTok influencers and consumers alike have raved about the brand’s sleek design, ease of use, and effectiveness, which has resulted in viral posts that have contributed to its growing success. Levoit’s strong presence on TikTok has solidified its position as a go-to brand for home comfort.
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Scent Szn, a brand that offers a variety of home fragrances, has earned $5.4 million in revenue. This TikTok home products brand is capturing attention with its array of scents that elevate the home experience. TikTok users frequently share their favorite Scent Szn products, spreading word-of-mouth excitement and driving sales. The brand’s creative approach to marketing, combining scent with visually striking content, has helped it gain a loyal following on TikTok.
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Scrub Daddy, a household name in cleaning products, has raked in $5.0 million in revenue this year. Famous for its innovative, smiley-faced sponge that changes texture based on water temperature, Scrub Daddy has made a huge impact in the TikTok home appliances market. Its user-generated content on TikTok showcases the product’s effectiveness, particularly its ability to clean tough messes with ease. Scrub Daddy’s viral success on TikTok highlights the power of functional home products to capture consumers’ attention.
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Cande Craft Company, which has generated $5.0 million in revenue, specializes in high-quality candles and home fragrances. With TikTok’s love for aesthetically pleasing and functional items, Cande Craft Company has benefited from the platform’s ability to make simple home products go viral. TikTok influencers have contributed to the brand's rise by showcasing the candles' delightful scents and decorative appeal. Cande Craft’s presence in the TikTok home products market continues to grow as more users turn to the platform for home décor inspiration.
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Voweek, with $5.0 million in revenue, is carving out a space in the TikTok home appliances sector with its unique range of home essentials. Specializing in cleaning tools and home gadgets, Voweek’s products have become a favorite among TikTok users who enjoy discovering practical yet stylish appliances. Through effective marketing strategies, including influencer collaborations and DIY hacks, Voweek has positioned itself as a leading TikTok home products brand, appealing to a wide audience of homeowners and renters.
Photo courtesy of fanttik.com
Fanttik, known for its portable power stations and other essential home gadgets, has made an impressive $4.7 million in revenue. The brand’s success on TikTok is fueled by its practical, high-quality products that cater to consumers’ growing need for reliable, portable energy solutions. TikTok influencers have been instrumental in promoting Fanttik's products, demonstrating their utility in home improvement and outdoor activities. As the demand for portable appliances continues to rise, Fanttik remains a prominent name in the TikTok home appliances market.
TikTok home products continue to shape consumer trends, with these top 10 brands leading the charge. Whether through home décor, cleaning gadgets, or air purifiers, these brands are capitalizing on TikTok’s viral nature to create buzz and increase sales.
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