DTC News and Insights

Top 10 Beauty Products

Written by The Charm Team | Jan 24, 2025 3:26:39 PM

 

TikTok Shop's top-selling beauty products in August 2024 range from a neck-firming cream to an electric razor. Here's what you need to know:

  • The GoPure neck-firming cream made $1.8 million in TikTok Shop sales in August. The company relies on flash sales to promote their product, similar to other brands in the top 10 list.
  • Wavytalk's straightening brush was the second highest-selling product on TIkTok Shop for the month of August totaling $1.3 million in sales.
  • K-beauty brands dominate the beauty space with Anua, Sungboon Editor, and Medicube (none of which are available in mass retail yet) being August's biggest winners.
  • The majority of these top-selling products offer value pricing kits, with only three products in the top 10 exceeding $50.
     

View the top 5 products below...

1. GoPure Beauty Tighten & Lift Firming Neck Cream

$1.8 million
Price: $39
Shop: GoPure
Charm Growth Score™: 81.6

 

2. Wavytalk Negative Ion Straightening Brush

$1.3 million
Price: $39.99
Shop: Wavytalk
Charm Growth Score™: 39.3

 

3. NoBs Toothpaste Tablets 


$1.3 million
Price: $15 to $40
Shop: Better Biöm
Charm Growth Score™: 58.0


4. Sungboon Editor Deep Collagen Power Boosting Mask

$1.3 million
Price: $13.77
Shop: Cocomint Beauty

 

5. Natural Sant Onion, Rosemary and Biotin Shampoo & Treatment Set

$1.2 million
Price: $25
Shop: Natural Sant USA
Charm Growth Score™: 37.0

 

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