TikTok Shop U.S. GMV Pushes Global Total to $58B—$8B Growth in Just 3 Months

TikTok Shop U.S. GMV is fueling a fresh wave of ecommerce acceleration. In just one quarter—January to March 2025—TikTok Shop added $8 billion to its global total, pushing its lifetime GMV to a staggering $58 billion. That’s up from $50B at the end of 2024, as covered in our earlier analysis.

This isn’t just a chart-topping stat. It’s a signal to brands, sellers, and investors that TikTok’s commerce machine still has plenty of fuel—and it’s scaling faster than ever.

$8B in Q1 2025: Where the Growth Came From

The biggest boost came from recent European rollouts. TikTok Shop launched in Mexico, Germany, France, and Italy at the end of 2024, rapidly onboarding sellers and enabling localized commerce. By Q1 2025, these markets were already generating measurable GMV. Early traction came from categories like beauty, home, and apparel—driven by live selling formats and creator-led demos that mimicked the success seen in Southeast Asia.

At the same time, TikTok Shop U.S. GMV continued to surge. The U.S. remained the highest-contributing single market, fueled by a surge in creator-partnered campaigns and a steady influx of new merchants. 

As more brands integrated live shopping into their marketing mix, the number of daily active shops grew rapidly. More creators went live. More buyers clicked straight from video to checkout. The U.S. now plays a central role in TikTok Shop GMV, adding reliable, high-volume revenue quarter after quarter.

What the Numbers Show

Here’s how the data looks now:

• $58B Global GMV since launch in October 2022—proof that TikTok Shop has scaled faster than any social commerce platform in history.
• $8B added in Q1 2025 alone—the biggest single-quarter GMV increase TikTok Shop has ever recorded. That means 14% of TikTok Shop’s lifetime GMV happened in just three months.
• 667,000 active shops are now live on the platform, compared to just 118,000 in late 2022. That’s a 465% increase in sellers, showing that more brands are betting big on TikTok commerce.
• TikTok Shop is now operating in over 10 countries, including the US, UK, Spain, Mexico, Germany, France, and Italy. The international footprint is expanding quickly, which signals more GMV gains ahead.

To put it in perspective: TikTok GMV was only $1.2B in Q4 2022. Just two years later, the platform is clearing $8B per quarter. That’s nearly 7x its initial output—and it’s accelerating, not slowing.

TikTok Shop U.S. GMV Is a Long-Term Growth Engine

The U.S. market isn't just participating—it’s leading. Brands are using short-form video, creator-led campaigns, and in-app checkout to drive repeat sales. TikTok Shop U.S. GMV reflects strong conversion from high-intent audiences who trust influencers and want fast, seamless buying experiences.

Unlike marketplaces that rely on static listings, TikTok Shop uses content to move products. That strategy is working—especially in the US, where ecommerce fatigue is real and novelty wins attention.

Global GMV Is Still Climbing

Across all markets, TikTok Shop GMV continues to climb. This growth is now being driven by a mix of early adopters and new sellers, both capitalizing on high-visibility campaigns and platform support.

TikTok GMV trends show that even as the platform matures, it's still adding billions per quarter. New categories are scaling, new creators are joining, and repeat customer behavior is strengthening.

What It Means for Sellers & Retailers

If you’re not on TikTok Shop yet, the $8B surge in Q1 2025 should light a fire under your strategy. This is no longer an experiment—it’s an essential sales channel. If you’re a retailer looking for the top-selling brands and products to add to your store, you need to be analyzing TikTok Shop data to get crucial insights into what is selling right now.  

Request a demo with Charm today to find out how you can get the insights you need to grow.