TikTok Shop is outperforming Sephora

TikTok Shop has surpassed retail giants Shein and Sephora. Here's what you need to know:

• 80% of surveyed Americans who use TikTok at least once a month are aware of TikTok Shop. 
• TikTok has overtaken retailers including Sephora, Shein, and Qurate in US consumer spending for the third financial quarter.
• Sephora helped its parent company LVMH reach $10 billion in revenue across North America in 2023. Shein made $2 billion in profits that year. Qurate made $152 million. Meanwhile, in TikTok Shop's 2024 economic report, they said the app drove $15 billion in revenue for small businesses in the U.S. 
• 45% of surveyed Americans bought "fashion, clothing, and accessories" from TikTok Shop.
• TikTok has led the growth of social media shopping apps in the United States.

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Celebrities Making Social Commerce Purchases

TikTok Shop is popular not only among average consumers but also among celebrities. Below are a few of the celebrities that have admitted to discovering products and making purchases through TikTok Shop and/or other social commerce platforms.

Meghan Trainor

"If you want to get me something for Christmas, give me something $14 on TikTok Shop...they have the cutest little light-up things or little knickknacks...I scroll on there and go, one for someone, one for me. I love a tiny house or small things...glass figures, I love those things."

The top three home decor figurines sold on TikTok Shop:

3D Dragon Egg Ornament

30-Day Revenue: $140K

Average Price: $4.95

Shop: Fly Smart Life

3D Gear Rotating Ball

30-Day Revenue: $99K

Average Price: $7.49

Shop: Solven Shop

7 Dragon Ball Crystal Ball Christmas Ornament

30-Day Revenue: $40K

Average Price: $19.87

Shop: cdetth

Kristen Bell

"In the last two hours I have purchased this car vacuum that apparently has NASA level suction, this balance board, and this electric bird feeder."

Sales on TikTok Shop:

GiBoard Balance Board

30-Day Revenue: $1K

Average Price: $158.32

Shop: GiBoardUS

Bird Buddy Original Smart Bird Feeder with Camera

30-Day Revenue: $1K

Average Price: $163.18

Shop: SCHWAB BREANA

Angela Kinsey

"I have a thing that keeps popping up on my Instagram, you guys, and I took a screen grab because I told Josh I want it for my birthday. It's a little tiny camera that goes in your birdfeeder."

The top three smart bird feeders on TikTok Shop:

Wireless Outdoor Bird Feeder with Camera

30-Day Revenue: $28K

Average Price: $139.99

Shop: Noahtec

Smart Bird Feeder with Camera 

30-Day Revenue: $18k

Average Price: $99.77

Shop: Buenkee

Osoeri Bird Feeder with Camera

30-Day Revenue: $10k

Average Price: $79.90

Shop: Rengue

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