DTC News and Insights

TikTok Shop in the US

Written by The Charm Team | Sep 29, 2023 1:00:56 PM

After months of testing, TikTok has released its ecommerce product, TikTok Shop, in the US.

After months of testing, TikTok has released its ecommerce product, TikTok Shop, in the US. Here's what you need to know: 

  • TikTok has added a dedicated Shop tab on the home screen, live video shopping, shoppable ads, and affiliate programs for creators.
  • Creators can tag products to make it easier for users to buy things from in-feed videos and live videos.
  • Brands can make their own product portfolios which can be accessible from their profile pages.
  • TikTok has scheduled an affiliate funnel for sellers to let them work with creators on a commission basis to sell products.
  • TikTok reported that there are more than 200k sellers on their Shop product. 

Read the Full Article

The Fastest-Growing Brands Advertising on TikTok

The Woobles

Growth Score: 95.2

Crochet kits for beginners. Shop crochet kits and patterns, and learn to crochet with beginner-friendly tutorials.

Popilush

Growth Score: 95.1

Popilush is an empowering, inviting, and fashion-forward shapewear line for women. Our mission is to highlight what women of all shapes and sizes love about their bodies.

RYZE Superfoods

Growth Score: 94.7

Drink RYZE mushroom coffee for better focus, lasting energy, and superb immune support. It contains functional mushrooms and keto-friendly ingredients that help relieve stress.

Beauty of Joseon

Growth Score: 94.6

Explore Beauty of Joseon, a Korean skincare brand 100% dedicated to creating clean & effective skincare products using traditional Korean Hanbang ingredients.

Sol de Janeiro

Growth Score: 94.2

We've captured the beauty of Brazil in a jar with our award-winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

Get Funding to Sell and/or Advertise on TikTok

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