Brands at NRF highlighted how TikTok Shop can unlock massive demand. Here's what you need to know...
TikTok Shop now drives over 20% of U.S. social commerce, making it a powerful sales channel.
Pacsun saw a single creator post in 2023 sell 11,000 pairs of Casey low-rise baggy jeans overnight. The particular product has since sold more than 100,000 units on TikTok Shop, and the brand has sold more than 1 million jeans on the platform overall, according to Chief Merchandising Officer Richard Cox.
Tecovas uses TikTok for brand building and has leveraged creator content from influencers, such as Emiie Sperandeo and Emily Ann Roberts, to generate millions of views. Tecovas has seen more efficient returns on TikTok than they have from Meta ads, the VP of Brand Marketing, Sam Fodrowski, reports.
Tarte Cosmetics generated $5 million from TikTok Shop in May 2025 alone and sold 600,000 units of its CC Undereye Corrector on the platform, creating global omnichannel demand despite the brand only operating its TikTok Shop in the U.S. market.
Influencers are the key to successful TikTok campaigns.
In this report, Charm partnered with House of Marketers to reveal how creator-led campaigns are powering millions of dollars in ecommerce sales.
In this report, you'll find:
Discover what it takes to build a winning influencer campaign when you download the report.
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