The Value of TikTok for DTC Brands

According to AdAge, TikTok is the most valuable platform for DTC Brands. Use Charm.io to prospect for brands based on TikTok followers and growth.

TikTok: the Most Valuable Platform for DTC Brands

Here’s a breakdown:

• DTC brands have increased TikTok ad spending by +231% in the past year.
• TikTok ads are more affordable than Facebook ads since TikTok’s advertising function is still relatively new.
• While established ecommerce brands may be hesitant to adopt a new ad platform, smaller, up-and-coming brands are taking advantage of TikTok’s efficiency cost.

Read the full article here.

Prospect by TikTok Followers & Growth

Use the Prospector to find brands growing on TikTok. You can filter by TikTok followers count and TikTok growth score. Check out some brands with large followings on TikTok that are growing fast on the platform:

• Gymshark
• Razer
• Liquid Death Mountain Water
• IPSY
• Gucci
• Pacsun
• PrettyLittleThing
• Fender
• HyperX
• Chubbies
• Dolls Kill
• BoxyCharm

Get started with a free Charm account here. Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find DTC insights with Charm.