In today’s market, brands can no longer get by selling their products exclusively in stores. There is an ever-growing demand for direct-to-consumer (DTC) products as consumers increasingly embrace the convenience of online shopping.
One of the fastest-growing markets in the world is the cosmetics and beauty industry. PR Newswire projects this industry to surpass $128.7 billion in revenue by 2030. And according to McKinsey, the pandemic has led to a widespread closure of brick-and-mortar beauty stores.
Thus, DTC brands are leading the way in the eCommerce industry and with the rise of social media, digitally-native beauty brands are disrupting the market with their powerful branding, authentic storytelling, and customer-focused digital marketing strategies.
Let’s explore 10 of the fastest-growing skincare brands in the DTC market that excel at customer connection, acquisition, and retention. Each of these brands has been identified with Charm’s eCommerce intelligence platform using its proprietary Growth Score to determine growth in comparison to other brands.
Photo courtesy of omniluxled.com
Since 2003, Omnilux has redefined skincare as the world leader in medical-grade LED light therapy with its 40 peer-reviewed clinical studies and decades of continuous research. Their silicone flexible face masks utilize red light to reduce inflammation, pigmentation, and redness and near-infrared light to target deeper fibroblast cells. They also sell neck, décolleté, and glove versions.
Photo courtesy of starface.world
Starface World is revolutionizing the acne care industry with its first-of-its-kind decorative pimple patches and innovative products. Starface also offers a range of vegan, cruelty-free, gentle, and dermatologist-approved skincare essentials such as hydrocolloid patches, facial cleansers, face creams, and sunscreen.
Photo courtesy of skinandme.com
This London-based skincare brand creates powerful and personalized solutions to help consumers tame spots, dryness, and other skin issues with their vegan and cruelty-free products. The company is also committed to reducing plastic in its packaging and using less waste overall.
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These fast-growing DTC skin care brands are just some of the in-depth information you can view with Charm.io, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.
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