Levi's DTC success is fueling the company's growth. Here's what you need to know:
- Levi's CEO shared that ecommerce is a huge opportunity for the brand, up 19% this quarter led by double-digit growth in the US.
- Levis reported that ecommerce customers have been willing to pay full price and even purchase premium products. They also noted that women now comprise more than 50% of the business in this channel.
- The brand has made initiatives to elevate its site, enhance the consumer experience, and deliver an expanded product assortment.
- According to a PYMNTS report, 43% of Gen Z and 28% of the general population said they prefer making ecommerce purchases from a brand's own online store.
- Levi's is making the pivot to operating as a DTC-first company and looks forward to seeing continued sales success on a global level.
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