In the ever-evolving beauty space, staying on top of the best US skincare products isn't just about browsing what's trending—it's about understanding what consumers are actually buying. According to Charm recent sales data from January 1 to December 31, 2024, bundles and targeted treatments dominated the charts. Here’s a breakdown of the top-selling skincare items in the US and what makes them stand out.
Why Bundles Reign Supreme
Skincare routines are no longer one-size-fits-all; consumers are investing in comprehensive regimens. That’s why it’s no surprise that 6 out of the top 10 products on the list are bundles containing multiple SKUs. Bundles offer perceived value, deliver results faster through synergy, and encourage brand loyalty—all of which contribute to their success.
Top-Selling Skincare Products in the US
The US skincare market in 2024 has been driven by a powerful mix of performance, packaging, and influencer marketing. From comprehensive routines to targeted treatments, the best US skincare products offer a balance of quality ingredients and lifestyle appeal. Below is a look at the top 10 sellers that dominated the conversation and captured consumer wallets.
- Anua Ultimate Skincare Routine Set — $10M
This set tops the chart, featuring a full routine from cleansing oil to lotion. Its success is partially driven by creator @JJustinChung, who generated $1.96M in sales alone. This is a testament to how influencers are shaping the market for the best US skincare products.
- The Ordinary Glycolic Acid Exfoliating Toner — $10M
Known for its minimalist packaging and dermatologist-approved formulas, this exfoliating toner continues to be a cult favorite. With just one product in the SKU, single-product heroes still have a place among the best US skincare products.
- Sungboon Editor Deep Collagen Power Boosting Mask — $8M
Consumers are increasingly seeking anti-aging solutions that are both potent and accessible. This mask has resonated well, likely due to its easy integration into any routine.
- The Ordinary The Acne Set — $4M
A bundled offering designed for breakout-prone skin, further cementing The Ordinary's dominance among the best US skincare products.
- SimplyMandy’s Bio Sun Stick Pro — $4M
Sun protection meets innovation. This SPF stick packs convenience and skincare benefits into a sleek design that clearly resonates with consumers.
- Medicube Skin Duo + Booster Pro & Collagen Jelly Cream — $4M
Korean beauty continues influencing the market with this tech-forward bundle offering firming and rejuvenation.
- Medicube Glow Skincare Set (8 Products) — $4M
This expansive set is perfect for those who want a complete skincare wardrobe, reinforcing the trend that more is more in skincare.
- Anua Korean Glass Skin Set — $4M
The “glass skin” trend isn’t going anywhere. This bundle includes all the essentials and taps into the desire for flawless, luminous skin.
- Phor Essentials Turmeric Kojic Acid Cleansing Exfoliating Pads — $3M
A brightening solution that combines trending ingredients like turmeric and kojic acid, offering both gentle exfoliation and skin-tone evening benefits.
- Anua Korean Glass Skin Set (Oil Cleanser Version) — $3M
The slight variation of the other Anua set shows the demand for options even within the same product concept.
Influencer Impact: Who’s Driving Sales?
Influencers played a massive role in boosting product visibility and purchase decisions across the skincare category. Their ability to blend authenticity with expertise makes them powerful drivers of trust and conversion, especially in a product-saturated market.
- @JJustinChung led the pack with nearly $2M in product-attributed sales, thanks to high engagement and a curated skincare narrative that resonated with his audience.
- @lifesakristinab, @mssydneyy, and @kellykrugerbrooks each generated over $1M in revenue. Their content often features honest reviews, routine walkthroughs, and before-and-after visuals—key elements that help build buyer confidence.
- Emerging creators like @jenjengomez2.0 and @mineartt may have smaller followings, but they prove that micro-influencers can move the needle. Their niche appeal and loyal audiences often lead to higher conversion rates per view.
In today’s landscape, influencer partnerships aren't just nice to have—they’re essential. These voices shape product perception, build brand equity, and directly impact which products rise to become the best US skincare products.
These creators recommend what they love and actively influence what becomes the next addition to the best US skincare products list.
Key Takeaways: What This Means for Brands
- Bundle strategies work. Consumers want simplicity and results. Multi-step kits that solve specific skin concerns are thriving.
- Influencer partnerships are critical. From top-tier influencers to rising stars, creators have become a major revenue engine.
- Ingredient-focused marketing still matters. Whether it’s glycolic acid, collagen, or turmeric, hero ingredients continue to captivate shoppers.
What the Data Tells Us About Skincare Trends
The best US skincare products of 2024 reveal a clear pattern: consumers crave effective, multi-step solutions with expert validation from trusted creators. Whether you're building a brand or simply curating your own routine, these insights can guide your next move.
Want to spot top-performing beauty brands by SKU performance and creator impact? Request a demo with Charm.io to see how real-time data can shape more innovative product strategies.