Aria Growth Partners is doubling down on its consumer brand investment strategy with a new $152 million fund. After successful exits from Hero Cosmetics and LesserEvil, the firm is sharpening its focus on brands with strong growth potential, value-driven positioning, and omnichannel presence. Here's what you need to know:
Aria Growth Partners, which invests $10M–$30M in minority stakes across food, beauty, wellness, and household products, has proven to have a keen eye for which early-stage consumer brands will make it big
Hero Cosmetics, Aria’s first investment, was acquired for $630M in 2022; LesserEvil followed, selling to Hershey this year for $750M, two high-profile exits in under five years.
Aria is seeking brands with $10M–$50M in revenue, prioritizing health, sustainability, and transparency, especially in businesses that are omnichannel (Amazon/DTC + major retail).
Brands don’t need to be the cheapest but must offer clear consumer value and strong margins for scalable growth.
Aria maintains active involvement post-investment, offering guidance in hiring, retail partnerships, and product development, aiming for collaborative, founder-friendly relationships.
Many investors use Charm to source and diligence DTC brands that match their investment criteria. Here's how we'd use Charm data to find brands based on Aria's investment criteria.
🔍 How Charm helps: Filter for brands by estimated revenue to find brands generating between $10M and $50M, not just those claiming growth.
🔍 How Charm helps: Filter for brands in specific categories (like beauty or wellness) to evaluate the fast-growing brands in each vertical.
🔍 How Charm helps: Get information on the price distribution of products as well as the median product price point. The similar brands tab also shows how these metrics compare to the brand's key competitors.
🔍 How Charm helps: See if a brand is selling on marketplaces like Amazon, Macy’s, and Nordstrom. Get data into their daily TikTok Shop sales as well.
🔍 How Charm helps: The Charm Growth Score is a multi-dimensional score showing how fast a brand is growing, based on social metrics, website traffic, ad count, and more. Easily rank and compare brands by growth to see if they are continuing to scale or staying stagnant.
🔍 How Charm helps: Get verified contact info for 1M brands, so you can connect with founders for early conversations to assess strategic fit.
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