Cross-selling boosts average order value and improves customer experience. Practical Ecommerce analyzed the 40 top DTC brands and revealed the most effective and widely used cross-sell methods. Here's what you need to know:
Bundling related items—like Glossier’s sets or Brooklinen’s discounted kits—was the most common tactic across DTC sites, offering value and simplifying choices.
Brands like Allbirds and Caraway show related product recommendations during checkout, capitalizing on the shopper’s buying intent to boost additional purchases.
Many brands use free shipping or gifts at spending thresholds. The skincare brand Three Ships, for example, layers multiple incentives to encourage larger orders.
Cross-sell features are widely accessible via ecommerce platforms like Shopify, making it easy for smaller brands to replicate proven tactics.
Few brands cross-sell post-purchase. There's an opportunity in channels like SMS to suggest add-ons, subscriptions, or upgrades after the initial sale.
Apps like Recom.ai, LimeSpot, Rebuy, and Wiser help brands drive sales through personalized product recommendations and upselling.
With Charm, you can find brands that are using these technologies and add them to your sales pipeline.
We used Charm's Prospector to identify brands using LimeSpot and ranked them by Charm Growth Score.
These brands are using personalization tools to boost conversions and are gaining momentum across ecommerce traffic, social media, and online visibility.
OLPRO tops the list with a Charm Growth Score of 73.01, building momentum mainly through a growth in Facebook followers. Shogun Audio isn’t far behind, pairing its 70.93 Charm Growth score with a solid 108,104 Instagram followers.
The island-inspired apparel brand ShopTopMix holds its own with a 70.68 Charm Growth Score and 29,249 followers, fueling steady growth. The greeting card brand EM & Friends has a 69.07 Charm Growth Score and an impressive 221,575 followers driving engagement. Meanwhile, Cam Cam Copenhagen is a fast-growing baby and toddler brand with a 66.37 Charm Growth score and a loyal audience of over 251,000 on Instagram.
Want more ecommerce insights like these to build a pipeline of qualified ecommerce brands? Request a demo with Charm today.