Restaurants Launch DTC Brands

Many NYC restaurants are launching DTC brands as a way to boost awareness and diversify revenue streams. This trend has accelerated since 2021. Here’s what you need to know:

• Momofuku found that 90% of its social media followers didn’t live in cities where their restaurant operated, so their DTC channel was a way to share their products with a larger audience.
• Carbone, a legendary Italian-American restaurant in New York, launched Carbone Fine and sells pasta sauce in grocery stores and via their DTC store.
• Celebrity founders and followers play a huge role in marketing these DTC products. Carbone has used celebrity influencers to market and grow their audience on social media and generated 3 billion media impressions with little paid PR.

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Fast-Growing DTC Brands from Restaurants

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Carbone

Growth Score: 85.3

Created by award-winning Chefs, Mario Carbone and Rich Torrisi. Forget what you’ve heard about red sauce, Carbone is finally launching a line just for you.

Momofuku

Growth Score: 87.1

Momofuku Goods from Chef David Chang sells Momofuku Seasoned Salts, Momofuku Chili Crunch, and Momofuku merchandise. Shop now.

Via Carota

Growth Score: 70.4

Via Carota is the West Village, NYC, gastroteca where cherished downtown chefs Jody Williams and Rita Sodi cook deeply appealing Italian food.

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