Pure Daily Care’s TikTok-First Formula for Growth

Pure Daily Care is leaning heavily into TikTok Shop as a growth channel, designing products, packaging, and marketing strategies to capture attention in-scroll and drive affiliate-led sales. Here’s what you need to know:

• The new Zap Patch product features bold, oversized vertical lettering in blue and yellow that is designed to stand out in TikTok videos and remain readable even when mirrored.
• Pure Daily Care generated nearly $2.5 million in Q3 TikTok Shop revenue, a 5x increase from Q2, and has sold over 135,000 items through TikTok Shop alone.
• 70–80% of TikTok revenue and messaging comes from affiliates, with over 13,500 creators posting videos. Some single videos generate up to $150,000 in revenue, with creators earning 10–15% commission.
• The brand’s CMO Jon Cohen and other employees host TikTok Lives and create product-focused videos. In fact, three videos about the Zap Patch generated 14,000 views in just 4 days.
• The brand is committed to bold, TikTok-friendly packaging across future skincare launches, and remains flexible: “If Zap Patch doesn’t resonate… we’ll go back to the drawing board,” said Cohen.

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The Data Behind Pure Daily Care

Pure Daily Care is reshaping its product design and marketing for TikTok success. With creator-led campaigns, bold packaging, and strong live-selling engagement, the brand turned TikTok Shop into a major revenue driver and a model for how beauty brands can grow through platform-native strategies.

Pure Daily Care: DTC Stats

Charm Growth Score: 75.81

Charm Success Score: 94.85

Fastest-Growing Channel: Online Resellers

Pure Daily Care promotes natural beauty by combining the most modern technologies into easy-to-use, at-home products. Pure Daily Care technologies harness the healing power of naturally occurring phenomenon like steam, electricity and light to drastically improve your skin profile without the use of cosmetics.

Pure Daily Care: TikTok Shop Stats

In the past 9 months, the brand has continued to increase its TikTok Shop revenue, with the highest revenue month being July 2025 at $1.3M.

$2.3M

Sales of their top product

Their top-selling product during this time period was the NuDerma Clinical High Frequency Wand with Fusion Neon-Argon Applicators.

$5.1M

Video views

Their top video by sales is by the creator @biohacking.babe and generated $431K revenue as a result of $101K in video ad spend.

In November 2024, the hashtag #BlackFriday drove 1.1B views and $42M in TikTok Shop sales.

Want to see which brands came out on top (and how)? 🏆

Join us for our upcoming webinar as Alex Nisenzon, CEO of Charm, and Stephanie Tramicheck, founder of The Tok Newsletter, reveal…

👉 Last year’s BFCM winners

👉 How brands use content, pricing, hashtags, and creators to win on TikTok Shop

👉 The brands and products predicted to win 2025's holiday season

👉 How you can use social data to optimize your BFCM strategy (on and off TikTok Shop)

🚨 Join us on November 5th at 10 AM EST to get the insights you need to have a profitable Black Friday and Cyber Monday!

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Want more DTC & TikTok Shop insights like these? Book a demo of Charm today.