New Trends in The CPG Space

The boom in ecommerce has changed the CPG landscape. Here’s what you need to know:

• Millennial and Gen Z consumers are not only looking for brands that fit their pricepoint but that also align with their key values such as sustainability.
• DTC brands such as Romer, a sustainable skincare brand, are seeing success by communicating their mission and appealing to socially-conscious consumers.
• Legacy brands that used to have an advantage are now purchasing successful DTC brands such as Edgeware Personal Care purchasing the razor brand Billie.

Read The Article

Fast-Growing DTC CPG Brands

Rem Beauty

Growth Score: 98.7

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. from eyeshadows, eyeliners and lashes to highlighters, lipstick and plumping lip gloss, this vegan, cruelty-free brand provides you with the tools you need to be your own creative director.

COSRX

Growth Score: 98.1

In 2015, COSRX listened to your voice and created a skin-friendly Low pH Good Morning Gel Cleanser to introduce you to a healthy way to care for the skin

Man Matters

Growth Score: 97.6

Browse expert-backed wellness solutions for Men | Hair, Weight, Hygiene, Sleep — If it matters to you, it matters to us.

Jones Road Beauty

Growth Score: 97.4

Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.

FENTY BEAUTY

Growth Score: 97.4

Fenty Beauty by Rihanna was created with promise of inclusion for all women. Offering an unmatched offering of shades and colors for ALL skin tones.

Nespresso

Growth Score: 97.3

Nespresso brings luxury coffee and espresso machines straight from the café and into your kitchen.

Waterdrop

Growth Score: 95.9

waterdrop® Microdrink helps you drink more water with bursts of delicious flavors made from real fruit and plant extracts — anytime, anywhere. Try it out now!

Have questions about Charm? Attend our upcoming Charm 101 webinar to hear from our Customer Success Managers about how to build the perfect pipeline and find DTC insights with Charm.