DTC News and Insights

Levi's D2C Success

Written by The Charm Team | Sep 18, 2024 5:19:14 PM

Levi's net revenue is falling, but their D2C business continues to grow. Here's what you need to know:

  • While Levi's first quarter net revenue fell 8% year over year, their D2C business saw a 13% rise overall with a 10% rise in the U.S. alone.
  • Levi's D2C business contributed 48% of the company's net revenue, an all-time high for the channel.
  • Younger generations, particularly Gen Z, show a preference for D2C channels, with 43% preferring to buy directly from a brand's online store.
  • D2C growth offers advantages such as full control over the customer journey, valuable data insights, and higher margins by cutting out intermediaries.
  • Levi attributes its double-digit ecommerce growth to investments in enhancing the online shopping experience, including improved search, navigation, and product imagery.

 

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Levi's & Similar Brands

Discover similar brands when you go to the "Similar" tab of any Brand Deep Dive Report. 

 

1. Levi

Charm Growth Score™: 90.9

Here at Levi’s®, we are constantly developing new ways to improve our clothing. Our mission is to continue creating Levi’s® products with sustainable materials and innovative designs.

 

2. Relay Jeans

Charm Growth Score™: 73.2

Shop from Relay Jeans Online on Bash, South Africa's largest omni-channel fashion & lifestyle shopping platform. Brought to you by The Foschini Group (TFG).

 

3. The Korean Fashion

Charm Growth Score™: 66.5

The Korean Fashion Online Clothes Store , Shop for Korean Style Clothing ,Accessories,Bags and Jewelry for Men and Women.

 

4. Shop Zetu

Charm Growth Score™: 66.2

Shop the latest trendy fashion, beauty and accessory brands in Kenya online! Discover affordable clothing, footwear, accessories, beauty products and more.

 

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