DTC News and Insights

Inside Brēz’s $25M SPV Raise for Retail and Product Growth

Written by The Charm Team | Oct 2, 2025 7:37:41 PM

To fuel expansion, Brēz, the mushroom and THC-infused beverage brand, is raising money via a Special Purpose Vehicle (SPV). Here's what you need to know:

  • After crossing $60 million in profitable revenue, CEO Aaron Nosbisch launched a $25 million SPV raise with a $25,000 minimum investment, aiming to accelerate retail expansion and reduce dependency on future funding rounds.

  • The SPV model allows multiple investors to pool capital for a single investment, offering a faster, less restrictive alternative to traditional VC rounds. Over 600 individuals expressed interest, 30 investors already closed, and $2.1 million has been committed.

  • Brēz expanded to 10 products over the last six months and will use the cash injection to grow their current footprint of over 2,000+ retail doors, including Sprouts, Wegmans, and Total Wine. THC-free offerings are helping the brand scale more quickly through mainstream retail.

  • Nosbisch is personally managing investor outreach, promoting the raise on social media, and setting a one-month investment window for participation to prioritize those ready to commit quickly.

  • Nosbisch plans to stay with Brēz long-term and avoid multiple funding rounds. He aims to create a secondary liquidity pool for future investor participation while maintaining company control.

 

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The Data Behind DTC Brand Brēz

Brēz is a fast-growing wellness beverage brand blending THC, CBD, and functional mushrooms to offer a refined alternative to alcohol.

 

Brēz

Charm Growth Score: 65.37
Charm Success Score: 62.46
Fastest-Growing Channel: Instagram
 

Experience euphoric, calming, and inspiring effects with BRĒZ microdose drinks. 

 

Brēz: TikTok Shop Stats

The data reflects US TikTok Shop sales from January 1, 2025- September 30, 2025.

 

$89K

Total sales

 

$78K

Total sales from the brand's top-selling product, BRĒZ FLOW Social Tonic - Sparkling Lemon Elderflower Drink (12oz)

 

3,361

Total items sold

 

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