Retail has always moved quickly, but TikTok Shop shows just how fast consumer behavior can change today. Shoppers aren’t just browsing on TikTok. They are discovering, deciding, and buying, often within minutes of seeing a product. For retailers, this shift means the old way of relying on historical sales data, sometimes six months or more out of date, isn’t enough to keep up.
TikTok Shop is no longer just a hub for impulse buys, it’s become a powerful engine for ongoing, steady purchases. Every scroll, like, and share influences what ends up in shopping carts. This creates an invaluable dataset for retailers: a real-time pulse on what consumers are excited about and willing to spend money on.
With TikTok Shop data, retailers can track:
Instead of waiting for outdated in-store reports, retailers can use these insights to adjust their merchandising and assortment strategies in real time, stocking what shoppers are already buying and avoiding slow-moving bets.
One of the clearest trend signals in TikTok Shop data comes from hashtags. Purchases associated with the hashtag #koreanskincare, for example, pulled in more than $40 million in revenue from January to August 2025.
For retailers, tracking these high-volume hashtags, especially ones that are driving consistent views and revenue over time, can reveal which products should be stocked at their stores.
Retailers can get ahead of trends by keeping tabs on emerging trends. The hashtag #peachfuzzremover had minimal views and revenue through 2025 until it spiked up to 2.8 million views in July 2025 alone.
Retailers who recognize these emerging trends can introduce new SKUs that meet targeted needs and capture additional revenue opportunities before competitors do.
TikTok creators are playing a central role in driving sales. Oftentimes, we’ve seen that the more creators there are promoting the product, the more sales that product has. By analyzing content among top influencers driving revenue for brands, retailers can see what exactly is appealing to consumers about a product. For example, is a viral creator video highlighting the lipstick’s color or the way that it goes on smoothly?
Charm is the only platform that ties these social listening insights to actual revenue, so you can see exactly what social content and trends are translating into sales.
By analyzing top-selling categories, shops, and products, retailers can gain insights into what is selling among consumers and how they should stock their shelves accordingly. The top-selling product category on TikTok Shop right now is beauty and personal care. From January through August 2025, the category has driven over $1.4B in U.S. TikTok Shop sales. The top-selling beauty shop during this time is Tarte Cosmetics at $53M in sales, while the top-selling beauty product is Dr.Melaxin’s Peel Shot Glow Rice Ampoule Duo.
For beauty retailers, this information is crucial to understanding what consumers are purchasing, so they can adjust their product assortment accordingly and ensure they match their catalog to what shoppers are buying right now.
While TikTok Shop reveals what’s selling today, retailers also need to know which brands are built for long-term success and that they should be offering at their organizations.
There are millions of DTC brands, and more emerge every day. Smart retailers need to use data to understand which DTC brands are right for their stores and which ones will be proven to drive long-term success.
With DTC data from Charm, retailers can see:
This data helps retailers evaluate whether a brand is the right partner before bringing it into their assortment.
The brand En Route Jewlery, is a great example of a fast-growing jewelry brand. With a growth score of 86.22, we know it’s growing faster than 86% of other brands in the apparel and accessories category.
With a majority female audience, this brand would be a good fit for retailers looking to continue to offer products to women. Their media price is $28.00, and retailers can use that information to match their desired price point for products.
With in-depth DTC insights like these, retailers can rely on data (and not guesswork) to partner with brands that would be a good fit for their stores.
TikTok has shortened the product discovery cycle to seconds, and retailers can’t afford to move slowly. Partnering with proven DTC brands while using TikTok Shop data to track what’s trending allows them to adapt in real time.
TikTok Shop data and D2C brand data together give retailers the most complete picture of consumer behavior:
The combination allows retailers to move beyond guesswork. They can both react quickly to emerging trends and make confident long-term decisions about which brands to partner with or promote.
Those who combine both signals, long-term brand health and short-term sales velocity, will make sharper assortment decisions and build stronger shopper connections.
Charm helps retailers fine-tune product assortments, decide which SKUs to test in-store, and spot emerging trends that could translate into long-term opportunities. Book a demo with Charm today and see how you can turn real-time audience and sales data into your competitive advantage.