Homecourt, the fragrance and home care brand co-founded by Courteney Cox, has raised $8 million to scale operations and build brand visibility. Here's what you need to know...
Homecourt raised $8 million in a Series A round led by Cult Capital, which also backs brands like Supergoop and Lawless Beauty. The funding will fuel team expansion, infrastructure upgrades, and brand awareness.
Actress Courteney Cox, who helped launch the brand in 2022, emphasized her vision to turn Homecourt into a global household name. She described the brand as her “greatest passion.”
Despite having fewer than five full-time employees, Homecourt has doubled its business every year since launch, according to CEO and co-founder Sarah Jahnke.
Originally a DTC-only brand, Homecourt has expanded into over 300 retail locations, including Nordstrom, Bluemercury, Revolve, and Amazon, boosting its accessibility and market reach.
Homecourt joins a wave of celebrity-founded or supported brands making waves in the beauty and wellness space, such as Jennifer Aniston’s Lolavie, Mindy Kaling’s Lion Pose, and Hailey Bieber’s Rhode.
The celebrity-backed label is rapidly growing its retail footprint while defining a new niche in luxury beauty and home products. With its blend of refined scents and premium design, Homecourt is shaping a new category that bridges luxury beauty with elevated home care.
Homecourt offers thoughtfully made home and body care products that combine fine fragrances with non-toxic ingredients, designed to bring a sense of calm and refinement to everyday routines.
Want to see how Homecourt ranks in comparison to other celebrity brands?
Download our report on celebrity brands ranked by DTC metrics and TikTok Shop sales to see which celebrity brands are seeing real success and which ones are just generating buzz.
Not a customer yet, and want to use Charm to source and diligence your next investment opportunity? Book a demo with Charm today.