Homecourt, founded by actress Courteney Cox, has reimagined what home care can look like by infusing luxury skincare principles into everyday cleaning. From surface sprays to dish soaps and candles, the brand treats the home as a place of wellness, where fragrance, design, and lifestyle meet.
Positioned at the intersection of beauty, home fragrance, and the “clean home aesthetic” dominating TikTok, Homecourt has carved out a strong niche that resonates with both lifestyle enthusiasts and wellness-driven consumers.
Charm’s Growth Score tracks the pace of Homecourt’s expansion, measuring social media growth, website traffic growth, and other metrics. The Charm Success Score complements this view, capturing staying power through total social followers, ad count, website visitors, and other metrics. Taken together, these metrics offer a clear picture of whether Homecourt’s performance signals sustainable long-term growth or a temporary surge in demand.
Key Takeaways
Homecourt shows strong positioning in ecommerce with a Charm Success Score of 85.28 and a Charm Growth Score of 71.67. This balance points to both durability and ongoing momentum. Success Score reflects the brand’s staying power, supported by consistent social engagement, retail presence, and traffic. Growth Score highlights the speed of its rise, showing that Homecourt is building on cultural relevance and consumer demand at the same time.
On social platforms, Homecourt’s reach is concentrated on Instagram with 150K followers, up from 135K in June 2024 to 150K in June 2025. TikTok, where aesthetics and lifestyle trends spark viral moments, brings in 18.8K followers, while Facebook maintains a smaller footprint at 2.5K. This distribution mirrors where the clean home trend resonates most, Instagram’s visual-first feed and TikTok’s community-driven discovery.
From a revenue perspective, Homecourt’s estimated range sits between $1M and $10M, placing it among brands that have crossed early traction and are now scaling in a competitive category. For retailers and investors, these indicators suggest a brand that is not just riding social media attention but converting it into meaningful ecommerce growth.
Homecourt’s Instagram following grew steadily between June 2024 and June 2025, climbing from 135K to 150K followers. This growth reflects consistent engagement with lifestyle-focused content that resonates with audiences who value the brand’s clean home aesthetic. While the sharpest increase came mid-2024, growth has continued at a moderate pace, showing Homecourt’s ability to maintain visibility and interest over time.
Audience insights further explain this trajectory. The largest segment of followers falls within the 25–34 age range (39.03%), followed by 35–44 (26.55%) and 18–24 (19.02%). This mix points to a consumer base that blends younger lifestyle-driven buyers with established household decision-makers. Gender distribution skews heavily female (over 80%), aligning with purchasing trends in the home fragrance and lifestyle space.
Geographically, Homecourt’s reach is strongest in the United States (49.69%), with additional traction in the United Kingdom (9.34%), Canada (5.89%), and Australia (3.30%). Within cities, Los Angeles and New York City stand out as top hubs, followed by London and Chicago. These urban centers are often trendsetters, reinforcing the brand’s positioning in markets where lifestyle aesthetics spread quickly through social media.
Together, this growth pattern and demographic spread indicate that Homecourt’s strategy aligns well with its target audience which are the urban, lifestyle-focused women who value premium home care as an extension of personal wellness.
Homecourt by Courteney Cox illustrates how celebrity-backed ventures can move beyond initial hype and build steady traction in ecommerce. Growth on Instagram, rising engagement across TikTok, and a revenue range of $1M–$10M show that the brand has tapped into consumer demand at the intersection of lifestyle and wellness. The balance between its Charm Growth and Success Scores highlights both momentum and durability, which are critical markers for long-term performance.
Charm’s dataset tracks more than 5 million DTC brands, measuring sales activity, revenue signals, and consumer engagement across platforms. These insights make it clear which celebrity brands are translating cultural influence into sustainable growth, and which may be losing momentum.
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