Brands launched by public figures often see a surge of attention in their early stages. This is boosted by cultural influence, loyal audiences, and built-in marketing reach. Henry Rose by Michelle Pfeiffer stands out as an example of how that momentum can shift into steady growth.
With Charm analytics, we track how quickly the brand is scaling through DTC growth, revenue signals, and audience demographics. The analysis also incorporates Charm’s Growth and Success Scores (rated 0 to 100), which factor in social engagement, reseller activity, website traffic, and additional ecommerce signals.
Key Takeaways
Henry Rose has established a strong position in the clean fragrance category, garnering both credibility and consumer trust. Backed by Michelle Pfeiffer, the brand emphasizes transparency and sustainability, becoming one of the first fragrance lines to achieve both EWG Verification and Cradle to Cradle Certification. That foundation has translated into steady ecommerce growth and a loyal audience base.
Charm analytics highlight this momentum clearly. Henry Rose holds a Charm Success Score of 98.63 and a Charm Growth Score of 85.37, signaling both strong stability and continued expansion potential. These scores reflect long-term brand health factors such as social engagement, reseller presence, and website traction, while also capturing short-term momentum in TikTok Shop and other ecommerce channels.
On social platforms, the brand’s reach continues to expand. From June 2024 to June 2025, Henry Rose grew its Instagram following from 173K to 230K, demonstrating consistent consumer interest. Current follower counts stand at 230K on Instagram, 24K on Facebook, and 55K on TikTok, positioning the brand to connect with fragrance fans across multiple touchpoints.
In terms of revenue signals, Charm estimates Henry Rose’s ecommerce performance to be in the $0–$1M range over the past year. While modest compared to other celebrity-led ventures, the brand’s clean ingredient positioning and verified certifications provide long-term differentiation in a competitive fragrance market.
Henry Rose’s growth on Instagram reflects how niche fragrance brands can leverage social platforms for ecommerce visibility. While the brand’s overall revenue range remains modest at $0–$1M, its social traction and audience demographics indicate strong potential for future scaling.
The Instagram growth chart shows a steady rise in followers from 173K in June 2024 to 230K in June 2025, with a noticeable spike between March and April. This consistent follower growth reinforces the brand’s ability to capture attention with its clean fragrance messaging.
Audience demographics reveal that Henry Rose’s core market skews toward adults in their mid-20s to early 40s—with 36.87% aged 25–34 and 32.09% aged 35–44. Gender distribution is also notable, with over 80% of followers identifying as female, aligning with fragrance industry trends.
Geographically, the brand has its strongest presence in the United States (62.22%), followed by the United Kingdom, Australia, Canada, and Italy. Top cities include New York City, Los Angeles, Greater London, Chicago, and Toronto, signaling concentration in key beauty and fashion hubs.
Taken together, Henry Rose’s sales and audience data suggest the brand is building a loyal customer base in high-value markets. Its transparency-driven positioning and Michelle Pfeiffer’s influence give it a competitive edge, particularly as younger consumers continue to value clean ingredients and certified sustainability in fragrance.
Henry Rose by Michelle Pfeiffer demonstrates how a purpose-driven fragrance line can translate influence into measurable ecommerce traction. The brand’s certifications, strong social following, and Charm analytics scores highlight both credibility and growth momentum.
Charm’s dataset tracks over 5 million DTC brands, providing retailers, agencies, 3PLs, and investors with fact-based insights across every major product category. From TikTok Shop revenue signals to demographic trends, Charm’s analytics framework shows where celebrity-led ventures like Henry Rose are thriving and where others may fall short.
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