FCTRY LAb, a cutting-edge footwear brand co-founded by Omar Bailey and Abhi Som, has partnered with Barrett Distribution Centers to power its direct-to-consumer fulfillment. Here's what you need to know:
FCTRY LAb selected Barrett Distribution Centers for warehousing, transportation, and D2C fulfillment, enabling faster scaling through Barrett’s Montebello, CA facility.
Led by Omar Bailey (designer for NBA/MLB stars and Super Bowl champion Jalen Ramsey) and Abhi Som, FCTRY LAb is reshaping footwear with high-tech performance and streetwear aesthetics.
Iconic releases include the Duckboot with rapper NLE Choppa, the Stomper worn by WWE’s Seth Rollins, and RUFL Boots seen at NY Fashion Week, reflecting bold style and mass appeal.
FCTRY LAb's custom cleats for NFL star Jalen Ramsey ranked in the top five by the NFL’s testing lab, and upcoming designs target elite athletes in cricket, tennis, and the NFL.
Discussing their choice to go with Barrett, FCTRY LAb's COO Ravi Bhaskaran cited their flexibility, proximity to their HQ, experience handling high order volumes, and understanding of the footwear space, saying that Barrett sets up FCTRY LAb for success in its next growth chapter.
We used the proprietary Charm Growth Score and Charm Success Score to dive into the growth and success of FCTRY LAb and similar brands.
The Charm Growth Score (0–100) tracks how quickly a brand is scaling compared to its peers, while the Charm Success Score (0–100) measures overall performance and market strength. These multidimensional scores can be viewed on a percentile basis to show that a brand is growing X% faster or is X% more successful than the other brands in the same product category.
Charm Growth Score: 35.38
Charm Success Score: 44.95
Fastest-Growing Channel: Instagram (60.9K to 69K followers in 12mo)
Audience Demographic Skew: Male, age 25-34
FCTRY LAb is a Sneaker Laboratory, revolutionizing footwear with cutting-edge design. As a Boots Laboratory, we craft innovation for every step. Explore fctrylab.com!
Charm Growth Score: 84.98
Charm Success Score: 97.91
Fastest-Growing Channel: Social ads (23 to 300 in 12mo)
Audience Demographic Skew: Male, age 25-34
Bridging the gap between streetwear and high fashion. We offer free shipping to Europe, UK, USA and Canada.
Charm Growth Score: 64.02
Charm Success Score: 78.03
Fastest-Growing Channel: Instagram (14K to 18K in 12mo)
Audience Demographic Skew: Male, age 25-34
Sustainable sneakers made in Italy.
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