DTC News and Insights

Fashion Brands Are Lowering Prices

Written by The Charm Team | Sep 29, 2023 1:00:13 PM

Inflation and increased costs of doing business have pushed many apparel brands to increase their prices. However, other brands are taking the opposite approach by lowering prices to bring back price-conscious consumers.

Here's what you need to know:

  • 92% of Americans are reportedly spending less this year. 
  • The apparel brand Wray has lowered prices on all goods by 15-20% in the last month in an effort to regain customers looking to save money.
  • The dresses that Wray previously sold for over $200 will now sell for a little more than $150.
  • Other brands that have also lowered prices have cited a more stable supply chain as a factor in their ability to charge less.
  • Sustainable fashion brand Losano lowered its prices by nearly 30% in July and, like Wray, did so by cutting its own margins. 

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The Top 5 Breaking-Out Clothing Brands

Popilush

Growth Score: 94.2

Popilush is an empowering, inviting, and fashion-forward shapewear line for women. Our mission is to highlight what women of all shapes and sizes love about their bodies.

Commense

Growth Score: 93.6

Commense is a global-minded fashion brand that brings you high-end boutique fashion pieces at a radically low price. Discover everything from blazers to dresses, trousers to tops.

Fanka

Growth Score: 92.3

Creating products with constant innovation in materials and designs, Fanka is built to move and sweat in. Shop the best activewear for yoga, running, and working out.

Kuose

Growth Score: 91.6

KUOSE is an age 18-25 young women's clothing store that provides young girls with personalized, stylish, and affordable clothing.

Catchallstore

Growth Score: 89.1

Shop CATCHALL brand's trendy and uniquely styled dresses. In party, formal occasions, and events can give you a sense of security and confidence.

 

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