Experts weigh in on the retail trends that will shape 2025. Here's what you need to know:
- Omnichannel: Consumers are increasingly adopting omnichannel integration shopping both online and in stores. 30% of consumers report getting their inspiration for apparel gifts from social media sites and 74% say they research gifts online before buying them in retail locations.
- BNPL: Buy now/pay later services are predicted to be widely adopted across all age groups in 2025.
- Resale: The resale market is also predicted to trend in 2025, especially with millennials and Gen Zers focusing on environmental consciousness.
- Marketplaces: As consumers make more purchases online, traditional brick-and-mortar retailers will begin transitioning to a marketplace structure to increase efficiency. In recent years, Macy's, Nordstrom, Bloomingdale's, Target, and others have announced their marketplace launches following the success of Amazon.
- AI: Hyper-personalization will grow as retailers use AI technology to enhance customer experience through personal recommendations, pricing, and promotions.
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