Edible introduced a curated gift marketplace on its site, featuring products from brands like Carbone and Homesick, powered by Goody’s API. This move aims to grow online offerings, especially in areas without physical storefronts.
Edible's web sales hit $539.88M in 2023, but growth has slowed, projected to decline by -2.3% in 2025 to $517.81M, signaling the need for new strategies like marketplace expansion.
Edible will be able to use 3PLs for orders through the marketplace, allowing them to reach customers in places without Edible storefronts, sidestepping inventory and geography limitations.
The marketplace enables Edible to leverage new data, helping identify future product trends and optimize offerings.
Learn about the growth and success behind some of the brands offered on Edible's new marketplace.
Charm Growth Score: 79.56
Charm Success Score: 90.19
Fastest-Growing Channel: Online Resellers
Ghia's non-alcoholic apéritifs are made with only pure ingredients. No added sugar, no alcohol, and no artificial flavors. Inspired by the Mediterranean, our apéritifs are a bold combination of botanicals that help kickstart the appetite and the conversations – without the hangover.
Charm Growth Score: 66.75
Charm Success Score: 68.56
Fastest-Growing Channel: Facebook
Be transported to a place you love with natural soy wax blend scented candles and fragrance oils from Homesick. Find a candle that smells like home to you.
Charm Growth Score: 79.15
Charm Success Score: 97.80
Fastest-Growing Channel: Online Resellers
Inspired by those special moments that make life feel full, Sweet Water Decor creates candles and home decor to bring light into people’s everyday lives.
Edible's gift marketplace is not its first marketplace rollout. In March 2025, the brand announced it would be launching Edibles.com, a marketplace for THC-infused products. We dove into the growth and success of the DTC brands on this particular marketplace.
Charm Growth Score: 59.72
Charm Success Score: 74.10
Fastest-Growing Channel: Instagram
Cann is a THC-infused beverage that comes in three award-winning flavors - Blood Orange Cardamom, Lemon Lavender, and Grapefruit Rosemary.
Charm Growth Score: 54.27
Charm Success Score: 44.22
Fastest-Growing Channel: Instagram
Ayrloom is where more than 100 years of agricultural heritage meet a deep commitment to cannabis innovation.
Charm Growth Score: 41.96
Charm Success Score: 55.39
Fastest-Growing Channel: Instagram
1906 aims to make cannabis a trusted part of everyday wellness. Our products are easy to understand, simple to use, and designed with health in mind.
Charm Growth Score: 38.79
Charm Success Score: 43.26
Fastest-Growing Channel: Instagram
Cantrip makes D9-THC drinks that are sensationally drinkable. From bold botanicals to spellbinding flavors, we’ve brewed up a world of pure, drinkable delight.
Charm Growth Score: 38.79
Charm Success Score: 43.26
Fastest-Growing Channel: Facebook
Happi is a collection of THC seltzers made for any occasion. All natural and low-calorie, with a low dose of THC in each can.
Want more ecommerce insights like these to build a pipeline of qualified ecommerce brands and contacts? Request a demo with Charm today.