DTC News and Insights

DTC Product Search

Written by The Charm Team | Jan 5, 2023 8:23:23 PM

The world’s first ever DTC Product Search is now live! 🎉

Today, product discovery is very much driven by ads. Searching on Google returns brands that have paid for the top spot. Scrolling through Instagram you’ll see products based on your browsing history.

In the future there will be a relevancy based search of all DTC products. To get us started we’ve indexed 800 Million products across 3.5M DTC brands. These numbers will continue to grow over time. Now in the Charm.io search bar you’ll see auto-complete suggestions for both products and brands. Try typing “earring”…

You can query multiple keywords using comma separated values. For example, “feather earring, leather earring”. Happen to be looking for feather earring products? Toggle the search button to Product and execute the search. See below for an example search:

Right now the products are sorted by fastest growing brands. Over time we will add in more filtering capabilities so you can quickly navigate all products and save specific lists. Enjoy!