Brunt Workwear is a DTC brand selling high-quality work boots for tradespeople. Here's what you need to know about their growth and success:
- Brunt Workwear is a four-year-old startup focused on creating the perfect boots for the 23.5 million tradespeople working in construction, manufacturing, warehousing, mining, and waste services that require a high-quality pair of work boots to do their jobs.
- Brunt Founder Eric Girourad launched a weekly podcast in 2021 called Bucket Talk that is directed at tradespeople. The podcast has helped the brand have a direct connection with customers and better serve their needs.
- Unlike some of the legacy players in the space, Girourad has leaned on new technology to make Brunt's boots even more comfortable. Brunt is known for their "Cush'n" insole made of memory foam cushioning.
- Brunt is profitable and on track to generate $146 million in revenue this year. Partnerships with retailers like Berey Bros, Blain's Farm & Fleet, and Blue Collar Workwear have helped them grow and scale faster.
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