Born Primitive is more than just an athleisure brand; it’s a lifestyle deeply rooted in performance, patriotism, and community. Originally founded by an active-duty military officer, Born Primitive clothing focuses on delivering functional yet stylish apparel for athletes, fitness enthusiasts, and anyone leading an active lifestyle. From workout gear like leggings and sports bras to everyday essentials like hoodies and joggers, Born Primitive combines durability with style, making it a go-to for both high-intensity training sessions and casual wear.
Born Primitive has made significant strides in the DTC market with its unwavering commitment to quality and community-building. Here are three key aspects of Born Primitive's growth and success in the athleisure market:
Photo courtesy of bornprimitive.com
Born Primitive has experienced a 19% increase in Facebook followers over the last year, placing them in the 98th percentile in the Charm Growth Score™ by Category. This growth highlights the brand’s ability to foster a loyal community through consistent engagement, motivational content, and behind-the-scenes looks at the brand’s journey. Their active presence on Facebook allows them to connect with their audience on a deeper level, making it an essential platform for building brand loyalty and community.
In the past 12 months, Born Primitive has seen a 48% increase in monthly paid traffic, landing them in the 99th percentile for website traffic in the Charm Growth Score™ by Category. This impressive growth demonstrates their effective digital marketing strategy, which drives significant online visibility and engagement. By focusing on targeted campaigns that emphasize both performance and style, Born Primitive’s website serves as a hub where customers can seamlessly shop their wide range of athleisure products.
Born Primitive has ramped up its advertising efforts, seeing a 93% increase in ad count over the last year, placing them in the 99th percentile for advertising in the Charm Growth Score™ by Category. This strategic expansion in advertising reflects their commitment to reaching new customers while retaining their core audience. By highlighting the unique benefits of Born Primitive clothing—like its durability, versatility, and performance-driven design—the brand continues to attract a growing number of loyal customers.
As Born Primitive continues to expand in the DTC athleisure space, its focus on delivering high-quality, community-driven apparel remains at the forefront. With a strong digital presence and a product line designed for performance and comfort, Born Primitive is setting new standards in the competitive athleisure market.
Looking for more in-depth ecommerce insights about Born Primitive or other athleisure brands? Download our free report, The Top 50 Fastest-Growing DTC Athleisure Brands. Get in-depth insights into 4 million DTC brands when you sign up for Charm today.