Best practices for selling to Ecommerce brand owners in a recession

Service providers must be strategic about how they can close deals when selling to ecommerce brand owners in a recession. Here are some best practices:

• Solidify your ideal customer profile (ICP): The best way to do this is to look at your current customer base and assess their shared characteristics. It’s also important to consider Customer Lifetime Value.
• Use specific messaging for the brand’s performance and products: You are more likely to stand out from the mass email blasts that many of your prospects are receiving when you personalize your messaging with data-backed insights.
• Use Charm for personalized ecommerce insights: With Charm’s Prospector, you can filter across 160+ metrics, allowing you to quickly and easily segment your prospects. Use these contacts and insights to create personalized campaigns that are highly effective.

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Use Charm for Personalized Ecommerce Insights Before Going Outbound

Customize your outreach with personalized ecommerce insights from Charm. For example, prospect for brands that are using technologies your product integrates with and showcase the seamless integration within your outreach.

Use the Prospector’s Tech tab to select the type of technology you are looking for.

Search by technology name, and click “Apply Filters” to get a full list of brands using that technology. Export the list and start your personalized outreach!

Prospect by Tech Stack

Sign up for a free account and you’ll have access to Charm.io, the premier ecommerce intelligence platform that tracks 160+ metrics across over 4 million DTC brands.

And while you do, make sure to sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to grow your business even more.