Beauty’s Biggest Retail Expansions

Five major beauty brands announced significant retail expansions, bringing their products to top retailers like Ulta Beauty, Sephora, and Shoppers Drug Mart. Here's what you need to know:

• Cécred (Beyoncé’s Haircare) Joins Ulta Beauty – Available in 1,400+ Ulta stores starting April 6, featuring its full Foundation Collection.
• Saltair Expands to Ulta Beauty – Launched February 23 in 1,400+ Ulta stores, with exclusive body oils and body care products (all priced between $12–$26).
• Violette_Fr Debuts at Sephora – Available in 190 U.S. Sephora stores as of February 28, expanding to Canada on March 24, featuring bestseller Bisou Balm lipstick.
• Each & Every Enters Ulta Beauty – Launching March, with award-winning natural deodorants (retailing at $22 for a 2.5 oz size).
• Bubble Skincare Arrives at Shoppers Drug Mart – Now available in-store and online in Canada, featuring dermatologist-approved skincare.

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The Growth & Success of DTC Brands Launching in Retail Stores

We've highlighted the growth and success behind DTC brands that have recently launched in retail stores. Top retailers use Charm data to discover and analyze the fast-growing brands that would be a good fit to add to their retail organization. 

Saltair

Charm Growth Score™: 79.98
Charm Success Score™: 76.86
Fastest-Growing Channel: Facebook

Saltair body care and hair care products are made with advanced ingredients, nourishing oils, and exotic botanicals to treat the skin and hair.

Each & Every

Charm Growth Score™: 76.04
Charm Success Score™: 84.64
Fastest-Growing Channel: Facebook
 
Each & Every deodorant checks all the boxes: ✔ clean ingredients ✔ lasts all day ✔ made for sensitive skin & ✔ cruelty free! Choose from 10 scents, made with essential oils.

Violette_Fr

Charm Growth Score™: 66.12
Charm Success Score™: 66.25
Fastest-Growing Channel: TikTok

Shop the new beauty products from French makeup artist Violette. Formulated with safe & effective ingredients. Vegan & cruelty-free.

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