A beauty product discount can move inventory faster than any trending video. Over the last nine months, 47 percent of beauty products sold on U.S. TikTok Shop included some kind of markdown. That means nearly one in two purchases came with a deal.
This shows how much shoppers rely on offers when browsing beauty items. Discounts aren’t just a tactic to clear out old stock. They’re part of the core strategy for driving conversions and winning attention inside the TikTok feed.
The average weighted discount rate during this period was 14.1 percent. That number reflects the combined effect of light promos and deeper markdowns across the beauty category. It also means that users are getting used to seeing—and expecting—price drops.
A beauty product discount doesn’t need to be huge to work. Even 10 to 15 percent off can make a difference, especially when paired with compelling content. On U.S. TikTok Shop, that might look like a quick tutorial, a creator haul, or a limited-time callout.
You might think November, a key holiday shopping month, would be the most aggressive month for sales, but the data tells a different story. November had the lowest discount average, at just 0.81 percent. That suggests many brands held prices steady, likely leaning into viral demand instead of markdowns.
September, on the other hand, showed the highest discount activity. Brands offered an average of 25.3 percent off that month. October stayed high too, with a 21.9 percent average. That early fall period may be when shoppers are most discount-sensitive, before holiday hype starts driving full-price demand.
January and February 2025 also stood out. Discounts in these months ranged from 17 to 20 percent. That may reflect a post-holiday push to maintain volume or launch new products with early incentives.
Beauty brands aren’t just lowering prices and hoping for clicks. They’re using U.S. TikTok Shop discounts as part of a larger content plan. In the Tarte Cosmetics example, you see a strong product page backed by a time-sensitive promo. The discount is paired with a free product offer and content from a known creator.
This is where discounts do their best work. They show up as part of a scroll-stopping experience. Influencers use callouts like “Only $23 today” or “Use my code” to drive urgency. The shopper sees the deal, the product in use, and a reason to act, all in one flow.
Discounts on TikTok Shop are no longer optional. You’re competing with thousands of listings. If your pricing doesn’t stand out, your content has to work that much harder. A smart beauty product discount gives shoppers a reason to click, watch, and buy.
Look at the months when other brands discount the most. Use that timing to your advantage. Run smaller offers when competition is low, and increase the promo depth when users expect it. Layer in value-adds like bundles or gifts to raise conversion without always slashing prices.
And most importantly, track your numbers. Discounts aren’t just about getting more views. You want to understand what pricing levels move inventory, retain margins, and keep customers coming back.
Request a demo with Charm and get real data on discount performance for beauty products.