Direct-to-consumer swimwear brand Andie has acquired Richer Poorer, a California-based casual clothing label, in its first-ever acquisition. The move broadens Andie’s product scope and signals its ambition to become a multi-category lifestyle brand. Here's what you need to know:
Andie has purchased Richer Poorer, a basics-focused fashion brand for men and women, previously owned by Francesca’s, with plans to operate it as a separate label.
The acquisition marks Andie’s entry into menswear and expands its product offering beyond swimwear to include casual apparel and basics.
While the two brands will share ecommerce operations and cross-promote products, their identities and core offerings will remain separate, for now.
Andie aims to improve Richer Poorer’s customer experience through better merchandising, fewer stockouts, and faster fulfillment without changing what customers already love.
The acquisition aligns with Andie’s goal of becoming a multi-brand lifestyle company, with CEO Melanie Travis confirming the company will continue to pursue both internal growth and future acquisitions.
The recent acquisition of Richer Poorer by Andie signals the brand’s move beyond swimwear into lifestyle apparel. Here’s how both DTC brands stack up based on Charm Growth Score, Charm Success Score, and other key metrics.