A brand’s success in ecommerce depends on how quickly it recognizes and responds to consumer demand. TikTok Shop is one of the best platforms for spotting demand in real time. Each view, purchase, and hashtag reflects what consumers are interested in and which products or creators are driving sales. Consumers discover products on TikTok Shop first and then purchase them across channels, on and off the platform.
For brands, this TikTok data is more than performance tracking; it is a guide to where the market is heading. By analyzing TikTok Shop data, brands can uncover category-level growth, benchmark their performance, and predict what consumers will want next. Whether planning a new launch or optimizing an existing campaign, understanding market demand and sales potential is essential for staying competitive.
We dove into the sports and outdoors category to demonstrate how users can analyze market demand and consumer trends with TikTok Shop data.
Key Takeaways
Analyzing TikTok Shop data is essential for brands to understand what drives consumer behavior and where demand is growing. It helps them identify audience preferences, top-performing products, and trends they can act on. For example, Charm’s Q3 2025 sports and outdoor category demonstrates why data analysis is crucial for identifying opportunities, refining marketing strategies, and making informed business decisions.
Charm data from Q3 2025 reveals that in the sports & outdoor category, brands are seeing rapid growth driven by consumer interest in active lifestyles, outdoor innovation, and performance gear. TikTok Shop data gives brands visibility into what is trending before it peaks.
Emerging trends underscore the rapid growth of new interests on TikTok Shop. For example, the hashtag #wirelesscharger recorded month-over-month growth of 34M% with revenue reaching $21.9K. Views climbed from just 3 in August to 1 million in September. Similarly, #golfspeaker grew by 8M% month-over-month, achieving $22.8K in revenue and increasing from 13 views in August to 1 million views in September.
These metrics show how quickly niche items can move from obscurity to trending status. For brands, tracking similar hashtags provides an early signal of growing interest within the Sports & Outdoor segment. By monitoring category and product-level sales tied to these emerging topics, they can identify which items are gaining momentum, anticipate consumer demand, and create campaigns or partnerships that position their products ahead of the competition.
In the sports & outdoor category, Exercise Machines earned $30.5M in revenue with 387K items sold, while Sports Bottoms brought in $18M from 727K items. These numbers show where demand is strongest and where brands can focus their efforts.
These figures show strong consumer engagement with both fitness equipment and activewear, suggesting that shoppers are prioritizing at-home workout tools and performance apparel. The consistent sales across these sub-categories indicate sustained interest rather than short-lived trends.
Brands can use this data to focus product development and marketing strategies on performance-driven items or complementary accessories such as smart gear or recovery products. Monitoring these high-performing sub-categories also helps brands forecast demand more accurately and expand into adjacent markets that align with consumer fitness and lifestyle goals.
TikTok Shop data also shows how pricing affects buying behavior across categories. Charm data highlights standout products in the sports & outdoor segment, including the Ninja FrostVault™ 30qt Hard Cooler, which generated $7.5M in revenue, selling 33K units at an average unit price of $205.89. Another top performer, the VOLTVOGUE Electric ebike, earned $3.3M in revenue, selling 5K units at an average price of $627.48.
These figures demonstrate that high-ticket items can perform strongly when paired with strong creator marketing and category relevance. Brands should use this insight to evaluate pricing elasticity within their segments. Higher-priced products with premium positioning can succeed if the perceived value aligns with quality, innovation, or lifestyle fit. By analyzing average unit prices alongside sales volumes, brands can refine their strategies for both affordable and premium product tiers to maximize overall revenue potential.
Charm data shows that in the sports & outdoor category, top-performing brands drive demand through advertising and influencer partnerships that emphasize active lifestyles and outdoor innovation. By analyzing video performance and ad efficiency, brands can see which types of content and creators attract engagement and conversions.
For example, a leading outdoor gear brand achieved strong traction with creators who filmed real-world product tests and adventure content, highlighting durability and performance. Videos showing live demonstrations of products like electric bikes or portable coolers generated high engagement rates and purchase conversions.
Studying these creator metrics, such as view counts, engagement rates, and attributed revenue, can help brands identify partnerships that align with audience interests and replicate success through authentic, experience-based storytelling.
Once brands understand demand signals, they can evaluate sales potential. TikTok Shop provides visibility into which products, shops, and channels generate the highest revenue, helping brands predict future sales.
Charm data from Q3 2025 reveals how various content formats perform, such as live streams, pre-recorded videos, or the in-app shopping mall. Charm data from Q3 2025 reveals that for the Sports & Outdoor category, total video revenue reached $55.6M in September 2025, slightly up from $53.3M in August but lower than $62.1M in July. Live stream revenue remained stable at around $13.6M to $14.7M over the same period, while TikTok Shop Mall revenue rose steadily from $9.8M in July to $14.0M in September.
This comparison highlights how pre-recorded video content continues to be the strongest sales driver, representing the majority of total revenue. Live streams, while generating consistent sales, contribute significantly to engagement and conversion during product demonstrations. The steady growth of TikTok Shop Mall revenue suggests that more consumers are moving from discovery to direct purchase within the platform.
For example, in the sports & outdoor category, live demonstrations of products such as electric bikes or fitness gear often outperform static listings in engagement and conversion.
The Ninja FrostVault™ Hard Cooler earned $4.3M in pre-recorded video revenue in September, up from $2.5M in August. Similarly, the VOLTVOGUE Electric ebike rose from $226K in August to $385K in September. These figures show how video content directly fuels product discovery and conversion.
Live streams also play a key role in building engagement. For instance, the VOLTVOGUE Electric ebike generated over $1.2M through live sessions, showing that high-value items perform well when showcased in real time. These insights emphasize the importance of combining strong video storytelling with interactive selling to maximize sales and brand reach.
Comparing revenue, ad spend, and creator results across competitors in the sports & outdoor category helps identify areas for improvement. Brands in sub-categories such as sports & outdoor clothing, fitness, and camping & hiking can evaluate how competitors gain traction through product demonstration videos, outdoor adventure content, and creator-led gear reviews.
Benchmarking ensures marketing budgets are used efficiently. Instead of distributing ad spend evenly, sports & outdoor brands can prioritize creators, campaigns, and formats that resonate with their niche audiences. For example, a fitness brand may increase spending on live workout sessions with influencers, while a camping gear company could allocate more budget to unboxing or tutorial-style content that demonstrates durability and utility in real-world conditions.
Charm data from Q3 2025 reveals that within the sports & outdoor category, there are underrepresented subcategories showing strong growth potential. For example, in Fitness, brands focusing on compact exercise equipment or home gym accessories are seeing consistent engagement. Meanwhile, camping & hiking products such as lightweight tents and portable cooking gear have rising visibility but limited brand competition.
This signals clear opportunities for innovation. Sports & outdoor brands can analyze sales speed, engagement, and creator activity to identify these white-space markets. Introducing products that align with these emerging interests, such as new performance wear in sports & outdoor clothing or hybrid outdoor tech items, can significantly help brands attract new customers and gain early leadership in fast-expanding niches.
By reviewing historical and ongoing sales patterns, brands in the sports & outdoor category can differentiate between short-term spikes and long-term growth. Charm data from Q3 2025 shows steady performance across key subcategories such as sports & outdoor clothing, fitness, and camping & hiking, indicating consistent consumer engagement rather than fleeting trends.
For example, fitness equipment and activewear have maintained strong sales from July through September 2025, supported by steady video and live stream revenues. This consistent performance highlights sustained consumer demand for lifestyle-oriented and functional outdoor products.
Relying on this data helps brands decide what inventory to prioritize, how to adjust production levels, and when to schedule promotions. Tracking trend trajectories within these subcategories improves forecasting accuracy and minimizes overproduction, ensuring that supply aligns with real consumer interest.
TikTok Shop gives brands unmatched insight into consumer behavior, from trending hashtags to creator-driven sales. Charm data reinforces this by providing a detailed view of category performance, top creators, and high-growth products. Analyzing these insights helps brands identify what drives demand, where potential lies, and how to act on it before competitors do.
Using Charm’s TikTok Shop data, brands can design smarter campaigns, develop successful products, and align pricing and partnerships with real consumer behavior. This approach enables immediate sales growth while building long-term, data-informed strategies.
To access full insights and uncover opportunities across a wide range of categories, book a demo with Charm today and learn how to use TikTok Shop data to uncover market opportunities and maximize brand performance.