14 DTC Celebrity Haircare Brands Ranked by Growth

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Celebrity influence has a significant impact on the DTC haircare industry. While some influencers and celebrities endorse products, many have shifted to creating their own DTC haircare brands. 

• Beyoncé has recently made the news with her new DTC hair care line Cécred, but she isn’t the only celebrity with a haircare brand...
• Musicians, actresses, and influencers are transforming the haircare space by using their social platforms and followings to promote their own products.
• In the United States, celebrity beauty brands experienced a sales growth of nearly 58 percent in 2023 (Statista).

Check out the list of the top 14 celebrity-owned DTC haircare brands to see how these brands rank and compare.

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