TikTok Shop has quickly grown into one of the most influential online marketplaces, blending QVC-style selling with the app’s creator-driven culture. Here’s what you need to know:
- U.S. TikTok Shop sales surpassed $10 billion from January to October 2025, doubling the roughly $5 billion recorded in the same period last year, according to Charm.io.
- QVC became the highest-earning TikTok Shop store this fall, highlighting the resurgence of its infomercial-style model as the platform attracts 170 million U.S. users.
- Top beauty brands dominate sales, with Tarte Cosmetics leading revenue in sales numbers from January through October, followed by Medicube U.S., Halara U.S., and Comfrt. Meanwhile, major names like Coca-Cola, Maybelline, and Skittles have launched exclusive TikTok-only products.
- TikTok Shop supports sellers with nine U.S. warehouses, free AI tools, subsidized coupons, and logistics services, enabling small brands like Mavwicks Fragrances to jump from $300K–$400K yearly sales to $32 million in their first year.
- The creator economy is exploding, with Charm data showing nearly 600,000 creators driving over 500 billion video views this year through October, compared with 170,000 creators last year.
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QVC Succeeds on TikTok Shop
From July through October 2025, QVC was the top seller on TikTok Shop. By leveraging an effective creator network and creating engaging videos, they have driven sales across categories, including household appliances, home supplies, and beauty.
QVC, Medicube, and Dr. Melaxin Expected to Be Among 2025 Holiday Winners on TikTok Shop
Black Friday, the official start of the holiday shopping season, is this week. We dove into the data to show you who is expected to win the 2025 holiday shopping season (based on TikTok Shop sales). Here's an overview:
- QVC, Medicube, and Dr. Melaxin show leading indicators of holiday dominance, including multi-quarter revenue strength, viral SKUs, and category alignment.
- Beauty will drive disproportionate Q4 sales, with skincare expected to be a top trend.
- These early signals offer strategic insights for retailers, investors, and anyone in the ecommerce space looking to understand the consumer demand for the 2025 holiday season.
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