10 DTC Brands with Barbie Collaborations

According to Mattel releases, over 100 brands are participating in marketing efforts leading up to the Barbie movie’s release on July 21st. 

Read the full article

Here’s what you need to know:

• Mattel’s investment in IP licensing deals helped the company swing to a profit in the second quarter of last year and increase sales by 20%.
• Candle brand Homesick experienced 90% website traffic on the launch day of their Barbie Dreamhouse scented candle.
• Brands were especially excited to benefit from Barbie tie-ins, so they could get in front of a massive new audience due to the pop culture spotlight on Barbie.
• Gap, Aldo, Forever 21, Primark, Hot Topic, and Spirit Halloween are among the brands releasing Barbie collections. Startups are also joining the pink wave, with direct-to-consumer brands, like Béis and MeUndies, releasing limited-edition Barbie-themed collections.

10 DTC Brands Releasing Barbie Collections

1. Beis

Growth Score: 89.0

Béis announced the upcoming release of the Beis x Barbie luggage collection.

2. Little Words Project

Growth Score: 86.5

Explore our collection of beaded word bracelets & accessories from Little Words Project’s collaboration with Barbie.

3. Funboy

Growth Score: 80.6

To celebrate, FUNBOY has created the official pool float collection inspired by the new movie, Barbie.

4. Stony Clover Lane

Growth Score: 76.1

Stony Clover Lane introduced their Stoney Clover Lane x Barbie™ The Movie collection — with exclusive Pouches, prints, Patches & more.

5. MeUndies

Growth Score: 70.8

MeUndies announced their limited edition Malibu-ready print. Meundies x Barbie™ x MeUndies.

6. Glasshouse Fragrances’

Growth Score: 60.6

Barbie Dreamhouse Strawberry & Dream Candle is exclusive to Bloomingdale’s and Glasshouse’s website. Glasshouse tried to capture a “new doll smell” that invokes the Barbie unboxing moment

7. Tangle Teezer

Growth Score: 58.9

Tangle Teezer x Barbie The Ultimate Detangling Brush, Dry and Wet Hair Brush Detangler for All Hair Types, Totally Pink.

8. Homesick Candles

Growth Score: 58.8

Experience Barbie’s™ world with a scent inspired by the original empowerment icon and her unforgettable abode.

9. Superga

Growth Score: 56.9

The Superga® x Barbie™ Movie collection released in June in Superga stores worldwide and online on www.superga.com.

10. Swoon

Growth Score: 39.2

Together Swoon and Barbie are committed to celebrate and evolve the classics to create a better future. Shop Now. Barbie™ Dream Gap x Swoon.

Use Charm to Search for Brands Selling Barbie-Themed Products

Use Charm’s product tag to search for brands that are selling Barbie-themed products.

Search for Barbie Products

Want to dive into Charm insights? Create a free account and you’ll have access to Charm.io, the premier ecommerce intelligence platform that tracks a wide variety of key metrics across over 4 million DTC brands.

And while you’re at it, make sure to sign up for our monthly Charm webinar to hear from our Customer Success Managers about how to use Charm to succeed.