Want to know which beauty brands are trending on TikTok Shop and why they are turning views into sales? The brands winning right now are showing up inside high-revenue hashtags where visibility, product demand, and creator-led conversion move together.
Using Charm’s TikTok Shop analytics, beauty teams can analyze the hashtags, shops, products, creators, views, and revenue signals that reveal what is actually selling. For brands, retailers, investors, and growth teams, this connects social momentum directly to commerce performance.
Key Takeaways
- Beauty brands dominate the U.S. TikTok Shop revenue and visibility.
- High-view hashtags consistently align with high sales performance.
- Hero products can generate significant standalone revenue.
- The best trend signals combine revenue, views, creators, and product-level data.
How Charm’s TikTok Shop Analytics Helps Beauty Brands Identify What Is Actually Selling
Before analyzing TikTok Shop beauty hashtags, brands need a reliable way to separate real sales momentum from surface-level virality. Manually scrolling TikTok can show what looks popular, but Charm’s TikTok Shop analytics helps teams identify what is converting by tracking verified performance data across revenue, sales growth, product demand, ad spend, video views, creator content, category trends, hashtag performance, and market share.
With these insights, teams can spot high-performing brands, identify breakout beauty products, compare category performance, and build a strategy based on real TikTok Shop revenue data.
The Top 10 U.S. TikTok Shop Beauty Hashtags by Revenue, Views, Brands, Products, and Creators
Using Charm’s TikTok Shop analytics, we reviewed U.S. performance from January 1, 2025, through December 31, 2025, to identify the beauty hashtags generating the most revenue, visibility, and product-level traction.
1. #Skincare: $141.1M in revenue and 7.6B views
#Skincare was the strongest beauty hashtag in this analysis, led by The Ordinary Store, with the Bellanomi African Exfoliating Net Sponge as the top product and @iamsk8bordb as the leading creator.
2. #koreanskincare: $84.6M in revenue and 4.0B views
#koreanskincare was led by COSRX, with the Anua Viral Ultimate Glass Skin Bundle as the top product and @iamsk8bordb as the leading creator, reinforcing demand for K-beauty routines, glass-skin positioning, and bundle-driven product discovery.
3. #makeup: $79.3M in revenue and 5.3B views
#makeup was led by SACHEU Beauty, with the KimChi Chic Puff Puff Pass Set & Bake Setting Powder as the top product and @kelliecrowther as the leading creator, showing how makeup hashtags drive awareness and product conversion.
4. #skincareroutine: $58.1M in revenue and 2.6B views
#skincareroutine was led by The Ordinary Store, with The Acne Set as the top product and @ttsgirlmama as the leading creator, suggesting that routine-based content remains a strong format for educating shoppers and converting beauty interest.
5. #perfume: $50.8M in revenue and 2.6B views
#perfume was led by Oudware, with Choco Musk Eau de Parfum as the top product and @ttsshopfinds as the leading creator, highlighting how fragrance content succeeds when creators make scent discovery accessible and purchase-ready.
6. #hairtok: $47.3M in revenue and 3.4B views
#hairtok was led by L’ange Hair, with the TYMO ROVY Adjustable Volumizing Curler as the top product and @torineu04 as the leading creator, showing how styling demonstrations and transformation content make hair tools shoppable.
7. #hair: $45.0M in revenue and 3.5B views
#hair was also led by L’ange Hair, with HALOVIDA Instant Fresh Volumizing Dry Shampoo as the top product and @danielleathena as the leading creator, indicating that everyday hair solutions can scale when product benefits are easy to demonstrate.
8. #fragrance: $37.9M in revenue and 2.0B views
#fragrance was led by Intense Oud, with Choco Musk Eau de Parfum as the top product and @inviteonlyxx as the leading creator, showing how fragrance products can perform across related hashtags when demand, affordability, and creator storytelling align.
9. #cologne: $35.7M in revenue and 2.9B views
#cologne brought in $35.7M in revenue and 2.9B views, with Choco Musk Eau de Parfum as the top product and @kileekat as the leading creator, showing that fragrance products can cross audience segments through gifting, personal style, and everyday-use content.
10. #hairgrowth: $26.5M in revenue and 1.9B views
#hairgrowth was led by Bask and Lather Co, with the BASK AND LATHER Scalp Stimulator Hair Growth Oil as the top product and @shopjohnnys as the leading creator, showing how problem-solution beauty content can drive TikTok Shop conversion.
Why TikTok Shop Beauty Brands Need Hashtag, Product, and Creator Data to Scale Revenue
The strongest TikTok Shop beauty brands trend when high-view hashtags, top-selling products, and creator-led content reinforce each other. Hashtags like #skincare, #makeup, and #hairtok show major reach, but the real growth signal comes from seeing which shops, products, and creators convert that reach into revenue.
A brand trends on TikTok Shop when it ranks inside high-revenue beauty conversations, owns a product that shoppers clearly understand, and works with creators whose content drives measurable sales. In the 2025 data, The Ordinary Store, L’ange Hair, COSRX, Oudware, Intense Oud, and Bask and Lather Co. stood out because their visibility was connected to revenue-producing products and creators.
Start Identifying Winning Brands on TikTok Shop with Charm
TikTok Shop beauty trends move quickly, and the hashtags driving revenue today may shift as creators, shoppers, and product formats change. With Charm, teams can uncover breakout beauty brands, analyze TikTok Shop hashtag trends, compare category-level sales, evaluate creator impact, and identify products already gaining traction.
Book a call with Charm to start using TikTok Shop analytics to find the beauty brands, products, hashtags, and creators driving measurable growth.
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